Brand Promotion Agency in Pune

1. 26/09/2020 Brand Marketing agency in pune - Marketing Agency Brand Marketing agency in pune Home/Brand Marketing agency in pune    November 27, 2018  dilipfulcrum B2B Experiential Marketing – When does it work? What is experiential marketing? On the rise in recent years, Brand Marketing agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand. Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding. Emotional branding: is about building the relationship between your brand and customers. Promoting emotional bene?ts like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally in?uences preferences, shaping brand perception, and in?uencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating https://fulcrumresources.net/brand-marketing-agency-in-pune/ 1/7

2. 26/09/2020 Brand Marketing agency in pune - Marketing Agency sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the bene?ts of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build con?dence in using the tool, and to experience all of the bene?ts of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certi?cate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing re?ects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach. Brand Marketing agency in pune Brand Design Start-Up Businesses [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] What Is Brand Design? Many people think that Brand Design is just about designing a logo and marketing materials. That’s a part of it, but not the whole story. Brand Design means that you ?rst create the Brand of your company: the story that you want to tell about your company.Then, you design your graphics and the visuals for your company to tell your company’s story to your best potential clients. Why Do Start-up Businesses Need to Design a Brand? A brand helps your business look established, stable and successful and it helps you look more trustworthy, like you’re a “real” business and like your business will be there for your clients when they need you.  A Professional brand helps start-up businesses overcome three of the most common sales objections you’ll hear: Objection 1: That you haven’t been in business long enough to be trusted. Objection 2: That your start-up business might “go under” at any moment, leaving the client without a solution – and out their deposit. Objection 3: That you might not have the experience to complete the project successfully. What Else Can a Brand Do? https://fulcrumresources.net/brand-marketing-agency-in-pune/ 2/7

3. 26/09/2020 Brand Marketing agency in pune - Marketing Agency A brand contributes to your business’s visibility, credibility and memorability.  Visibility: You want your brand to be visible in the marketplace with a recognizable brand design that appears on all of your business materials. Credibility: Having a consistent brand makes your business look more believable. Your customers will be more likely to trust your claims and to trust your company with their business. Brand Design helps your company be more memorable – which means that it’s more likely that people will call you when they need your services. Memorability: 40% of people are better at remembering what they see (graphics) than what they hear or read. When you combine graphics with text or audio recordings, that 40% memorability skyrockets – to 70% and more. How Should a Start-up Business Go About Designing a Brand? There’s a 3-step process that every business should go through. De?ning these factors will help you determine what your business’s brand designs should look like. Here’s a quick outline of the steps: Step 1: De?ne your business’s Brand Story: who you are, what you do, what makes you different and who you can best help. Step 2: Brand Message. Determine your brand message to communicate: who you are, what you do, and what makes you different to the people you can best help. Step 3: Brand Design. Develop consistent marketing and online materials to showcase your brand and to market your business.  Making sure that these materials are consistent is key. Consistency gives your business the repetition and reinforcement needed to create brand recognition. SmallBizLady:How Can a Company’s Brand Design Communicate Their Brand Story to Their Customers?Erin Ferree: There are 3 major design elements that a brand design can use to communicate: 1. Choose a Symbol. Symbols, forms, shapes and even objects all have meanings. Choose symbols that have meaning for your speci?c target audience. And, make sure that meaning aligns with your Brand Story. 2. Font meaning. Fonts are a major design element.  Each font has a different meaning or message. For example, Century Gothic is a modern, geometric font and Times New Roman is a more traditional font. Choose your fonts carefully to communicate your Brand Story. 3. Color. You’ve heard that a picture is worth a thousand words? Once you add color to that picture, it can be worth ten thousand words. Colors have different meanings in different contexts and cultures. Make sure that your business’s color palette communicates the message that you’ve laid out in your Brand Story. How Should a Start-up Use Design Elements to Communicate? The most common way to use design elements (symbols, fonts and color) is in your logo. A logo should consist of a unique icon, or picture, that shows what your business is all about, and your business name. Your logo should have a color palette associated with it (though you will have a black and white version too) Should a Small Business Design a Logo Immediately Upon Starting Up? A logo may not be the ?rst piece of marketing material you design — you should wait to design it until your business has its’ “legs”.  You will probably need to design some temporary marketing materials when you ?rst begin your business. This will allow you test your business ideas, re?ne them, and to get the ?rst few paying customers. By waiting to design your brand, you can make sure your brand story is solid and that you have a story that you want to live with for the life of your business. What Can Happen if You Design the Logo Too Soon? https://fulcrumresources.net/brand-marketing-agency-in-pune/ 3/7

4. 26/09/2020 Brand Marketing agency in pune - Marketing Agency You could waste money. You need to make sure that your logo will be your business’s logo for life — because you don’t want to redesign your logo.  Redesigning your logo is not only a costly process, but means that you have to redesign all of your other marketing materials.  And redesigning your logo means that you lose all the memorability that you’ve built up around your original logo. When Should a Start-Up Business Approach a Graphic Designer? Once you have a de?ned Brand Story then you should ?nd a graphic designer and have them create a logo that communicates directly to your customers.  I recommend working with a designer who has been trained in symbology, font meanings and color psychology. Is a Brand Design Just a Logo? No. A Brand Design consists of a logo and your company’s Visual Vocabulary. A Visual Vocabulary is all of the other design elements that you will use in addition to the logo on your marketing materials. The most basic Visual Vocabulary will include an extended font palette (headline and body fonts chosen to compliment your logo font)… and an extended color palette. These colors can be used for backgrounds, highlights, headlines, etc.A more advanced Visual Vocabulary will have background colors, effects, specialized font treatments (such as a treatment for your tagline), the type of paper that you print your materials on. All of these elements, plus your logo, are the foundation of your company’s brand design. What Brand Elements Should Be Designed First?  Once you’ve designed your logo, you can begin designing your print and online marketing materials. You should start designing a business card and a basic website or blog. Then, take stock of which additional pieces would help you communicate with your target audience — and design those strategically. Why Is It So Critical to Invest In Professional Brand Design? Brand Design helps a start-up — or any small business – to connect more quickly and ef?ciently with their potential customers. SARAN, Brand Marketing agency, Brand Marketing agency in pune, Direct Response selling, Mall sales promotional, local experiential advertisement, BTL promotion marketing, school promotion marketing, housing society promotion marketing, Mall promotion marketing ]]>  SARAN  SARAN,  Brand Marketing agency,  Brand Marketing agency in pune,  BTL promotion marketing,  Direct Response selling,  housing society promotion marketing,  local experiential advertisement,  Mall promotion marketing,  Mall sales promotional,  school promotion marketing https://fulcrumresources.net/brand-marketing-agency-in-pune/ 4/7

5. 26/09/2020 Brand Marketing agency in pune - Marketing Agency Local Marketing Supplier In Pune  Brand Marketing Services In Pune  Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources https://fulcrumresources.net/brand-marketing-agency-in-pune/ 5/7

6. 26/09/2020 Brand Marketing agency in pune - Marketing Agency Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS. https://fulcrumresources.net/brand-marketing-agency-in-pune/ 6/7

7. 26/09/2020 Brand Marketing agency in pune - Marketing Agency First name Last name Mobile phone number* Email* Message protected by reCAPTCHA Privacy - Terms Submit Create your own free form with HubSpot © 2020 Marketing Agency - Theme by Puro https://fulcrumresources.net/brand-marketing-agency-in-pune/ 7/7