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Social Media with Accessibility in Mind

Social Media with Accessibility in Mind. Knowbility, Inc. http://www.knowbility.org. A Few Definitions. Social Media : a group of Internet-based applications that allow the creation and exchange of user-generated content Accessibility :

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Social Media with Accessibility in Mind

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  1. Social MediawithAccessibility in Mind Knowbility, Inc. http://www.knowbility.org

  2. A Few Definitions • Social Media: • a group of Internet-based applications that allow the creation and exchange of user-generated content • Accessibility: • having equal access to web-based information and services for everyone

  3. Who Uses Social Media? • More than 500 million people actively use Facebook • Over 19 million profiles on Twitter, receiving 180 million unique visitors per day • Over 2 billion views on Youtube per day • More than 75 million users on LinkedIn

  4. hmmm, seems like, everyone… …including your agency constiuents …including people with disabilities

  5. Survey Says… • Using 1-2 types of specialized software, users spent: • 6 hours/weekon social networks for school or work related activities • 12 hours/weekon social networks for non-school or work related activities Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7

  6. Survey Says… • The most popular social networking sites among people with disabilities include: • Facebook • Youtube • Twitter • MySpace • Flickr Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7

  7. The Holy Trinity of Social Media facebook, twitter and youtube How accessible are these networks, really?

  8. Facebook Accessibility • Accessibility Features: • Ability for screen reader users to sign up for accounts (CAPTCHA alternative) • HTML version of the site • Keyboard Shortcuts • Dedicated “Accessibility Team”, available for support: http://www.facebook.com/help/contact.php?show_form=accessibility

  9. Facebook Accessibility • Accessibility Issues • Many applications not accessible • Chat issues with screen readers • Photo and video accessibility depends upon user • Screen reader users prefer to use mobile site (http://m.facebook.com or http://touch.facebook.com)

  10. Twitter Accessibility • AccessibleTwitter.com • Screen reader friendly • Supports keyboard users • Easy to use with Braille Display • Clear and easy to use for people with dyslexia and cognitive disorders • eReader and Smartphone support …how Twitter should have been!

  11. YouTube Accessibility • Google's automatic speech recognition technology can translate 51 languages in YouTube videos & create captions • Demo: http://www.youtube.com/watch?v=kTvHIDKLFqc&feature=player_embedded

  12. YouTube Accessibility • Tools provide “accessible interface” • Chris Heilmann’s Easy Youtube: http://icant.co.uk/easy-youtube/ • Majestyc Net: http://tube.majestyc.net/ • Professor Gary Bishop at University of North Carolina: http://www.cs.unc.edu/~gb/AccessibleYouTube/ (only supported in Firefox)

  13. Five Least Accessible Social Networks • Digg • Classmates.com • Disaboom • SecondLife • InternSHARE.com

  14. Tips and Tools ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone

  15. PLAN, PLAN, PLAN! • Decide what message you want to communicate • Identify brand champions/key players • Create a schedule • Keep team members accountable http://ducttapemarketing.com

  16. Don’t Do Everything Manually • Sync accounts as much as you can • Plan ahead, schedule messages ahead of time • Create a “listening post” to monitor what people are saying about you

  17. Content Checklist • Videos • Do you have a descriptive title? • Are your videos captioned? • Have you provided a transcript? • Have you provided a link to a web page that has more information about the content in the video? • Have you tagged your video? (Youtube)

  18. Content Checklist • Photos • Is your album/set/collection title descriptive and relevant? • Have you provided a caption that is descriptive? • Have you properly tagged your photo? (Flickr) • Does your album/set/collection description have a link to a web page that has more information?

  19. Content Checklist • Podcasts • Do you have a title that is descriptive and relevant? • Have you provided a transcript? • Have you provided a link to a web page that has more information about the podcast? • If you are embedding the podcast on your own site, are you using an accessible audio player (Victor Reader Stream) or providing a link to download the audio file?

  20. Content Checklist • Microblogs (Tweets/Status Updates) • Did you use simple language? • Did you shorten URLs and provide a short description about what you are linking to? • Did you avoid the overuse of abbreviations? • Did you avoid using a foreign language without making it obvious first?

  21. Additional Tips • Blogging Platforms • Wordpress, Blogger, Posterous, Squarespace, Tumblr • Email Marketing Platforms • Campaign Monitor, MailChimp

  22. Thank You! Knowbility, Inc. http://knowbility.org twitter.com/knowbility facebook.com/knowbility We’d love to hear from you! knowbility@knowbility.org

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