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Digital Marketing Trend

Changing Trend in Digital Marketing in 2020, <br>Voice is Taking Over<br>UX Matters<br>Influencer marketing has hit an all-time low<br> Educational content still works<br>Underpriced attention <br>

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Digital Marketing Trend

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  1. Email: info@proton6.com Phone: 0121 296 4626

  2. Content • Voice is Taking Over • UX Matters • Influencer marketing has hit an all-time low • Educational content still works • Underpriced attention

  3. Voice is Taking Over From 2020 onwards Statistics reveal that it’s high time that brands start optimising more for voice than the general search. It’s as simple as saying would I rather ask Alexa to order me a pizza or would I type it in search, it is the future and it’s already happening.

  4. UX Matters Trend Now, User Experience or UX Matter is on top for any brand that wants to thrive in 2020. We classified 6 reasons why UX Matters and how can a brand can change his customer experience from Bad to Good. Business Sustainability = Customer LTV (Life Time Value) 1. Positive UX increases ROI and revenue 2. Positive UX provides positive reputation for your brand. 3. Positive UX Leads you to win the 4. Positive UX increases customer Competition loyalty 5. Positive UX keeps users on your 6. Positive UX increases conversion and Website longer sales

  5. Influencer marketing has hit an all-time low The ROI on influencer marketing is on a downward spiral. This means that the price of influencer promotions will be lower in 2020 with the drop in return and biggest challenges in managing Influencers are 1. Inauthentic partnership And content 2. Finding Influencer to participate 3. Spotting Fake followers and Trollers 4. Social algorithm changes

  6. Underpriced attention The brands that make use of underpriced attention are going to win bing in 2020. Like if everyone is going to the same grocery department then there is not enough grocery for everyone, so this is how prices of ad placements rises on Facebook, Google and Insta. There is so much space and searches for the number of people bidding on platforms like Facebook, Google, which incurred higher prices and lower RoI. The brands that can make the right creative for their audience on these platforms will make a greater return on investment in 2020. Platforms like Spotify, SoundCloud are extremely underpriced compared to other platforms like Google Search and Facebook. Choosing the right digital marketing services agency can help you with the best digital trends of 2020 to follow and to grow your business exponentially.

  7. 0121 296 4626 9 Church Street Wolverhampton WV11 1SR info@proton6.com Mon-Fri: 10am-6PM Sat: Appointment Only

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