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Why You Should Invest in Smart Content Instead of More Content

Today’s B2B customers are reeling from content overload. However, they are still consuming content regardless of the glut. And if they are not consuming yours, then they are most likely consuming your competitor’s content. That’s why it’s crucial to adopt a smart content marketing strategy – one that relies on smart content, and not just more content.

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Why You Should Invest in Smart Content Instead of More Content

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  1. Smart Content Why You Should Invest in Smart Content Instead of Just More Content

  2. Recent studies show that 93% 77% Small Businesses 94% B2Bs B2Cs all use content marketing to sell, promote, and engage with prospective customers

  3. As a result, today’s consumers are suffering from content shock. Content Shock The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.

  4. The key is to produce not more content, but smart content. Smart content Content that has a higher potential for reaching and being consumed by target buyers

  5. In order to produce smart content, today’s marketers need to understand current content consumption patterns… Today’s content consumption falls under the three following patterns: Snacking Seeking Selecting

  6. …and the content types that fit these content patterns.

  7. B2B marketers must have a strategy in place if they are to remain relevant in today’s content-saturated marketplace. It’s important to realize that you cannot stop making content. To learn more about developing a smart content strategy – and how to to execute a smart content plan – download Purplepatch’s free ebook at here Download Now

  8. About Us Since 2004, we’ve been doing only one thing: helping create stories and telling them well. Purplepatch Services works with technology product and services firms to create compelling stories that help them convince their audiences. Right from conceptualizing it to actually telling it to the listening market place. 1248 Reamwood Avenue Sunnyvale CA 94089 We take pride in delivering informed creativity that helps our customers truly achieve growth by being relevant, sensitive, and inspirational to their markets. 408.743.4424 info@purplepatchservices.com Our customers are able to move from talking “geek” to presenting “understandable big pictures” to their buyers. And the rest, as they say, is really simple.

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