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Multi District PETS MEMBERSHIP Beta

Paradigm Shift . Multi District PETS MEMBERSHIP Beta. Brad Howard, Member Membership Development & Retention Committee. NA Membership Trend. Membership Growth Challenge. Family. Career. TIME. Health. Moved. Club Issues. Financial Concerns. Rotary Membership not fulfilling

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Multi District PETS MEMBERSHIP Beta

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  1. Paradigm Shift Multi District PETS MEMBERSHIP Beta Brad Howard, Member Membership Development & Retention Committee

  2. NA Membership Trend

  3. Membership Growth Challenge Family Career TIME Health Moved Club Issues Financial Concerns Rotary Membership not fulfilling our members’ needs!!

  4. Beta Test Objectives • Paradigm Shift – Change the Conversation • Define Who Are The Club’s Customers • Survey Customer Satisfaction • Strengthen Clubs – Increasing Retention Attracting New Members

  5. Survey Overview • Online • Approximately 35 Questions • Focused on Customer Satisfaction • “Fielded” by PETS Groups

  6. Survey Overview • Notified Clubs in December • Fielded in January 2012 • Club Leadership Could Monitor • Results Received Prior to PETS • Results Shared With: DG, DGE, RC, RPIC

  7. Metrics • 1,104 Possible Clubs • 53,000 + Members • 14,557 Respondents (27.4%) • 868 Clubs (78.6%) • 680 Clubs with 5+ Respondents

  8. PETS Session • Standardized Lesson Plan • Briefed PETS Teams • Each Tailored Sessions • 50 to 90 Minute Session

  9. PETS Learning Objectives • Establish Members are Our Customers • Understand How To Read Results • Discuss Some of the Findings • What To Do With Information

  10. “Survey Says” Strengths • High Levels of Pride • Overall Satisfaction • Clubs Cares and Welcomes • Rotary Makes a Difference

  11. “Survey Says” Opportunities • Number of Service Projects • Poor Communication • Clubs Lack Diversity • Fragile Loyalty • Low Benefits to Family • Invite Friends/Colleagues

  12. How Used in Field • Clubs • Districts • Zones

  13. Evaluation • High Levels of Satisfaction • Should Be Repeated, Annually • Effective Way to Address Membership • Challenges Adopting to Different PETS Formats • PE’s Had Hard Time Tracking Paradigm Shift

  14. What Now? • Need to Measure Effect on Membership • Limited Staff Resources • Would Like to Repeat in Beta Test Group • If Available Next Year, Who Is Interested? • Reporting to Membership Development and Retention Committee

  15. Thank You!

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