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Advertising Techniques

Advertising Techniques. Media Literacy English 10. Avante Garde. The suggestion that using this product puts the user ahead of the times. Ex. A toy manufacturer encourages kids to be the first on the block to have a new toy. Facts and Figures.

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Advertising Techniques

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  1. Advertising Techniques Media Literacy English 10

  2. Avante Garde • The suggestion that using this product puts the user ahead of the times. • Ex. A toy manufacturer encourages kids to be the first on the block to have a new toy.

  3. Facts and Figures • Statistics and objective factual information is used to prove the superiority of a product. • Ex. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

  4. Weasel Words • These are used to suggest a positive meaning without actually really making any guarantee. • Ex. A weight loss company saying their product “may” help you loose as much weight as the person in the ad.

  5. Patriotism • The suggestion that purchasing this product shows a love of your country. • Ex. A company bragging about its products being made in America and employing American workers.

  6. Transfer • Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user. • Ex. A clothing manufacturer wanting people to wear their product to stay cool during the summer shows people wearing their clothing at a sunny seaside setting where there is a cool breeze.

  7. Plain Folks • The suggestion that the product is a practical product and of good value for ordinary people.

  8. Snob Appeal • The suggestion that the use of the product makes the consumer part of an elite group with a luxurious and glamorous lifestyle.

  9. Bribery • Something offered to serve as an influence or to persuade someone. • Ex. Free fries with the purchase of any burger.

  10. Testimonial • A famous personality is used to endorse the product. • Ex. Steve Nash representing Nike and Vitamin Water.

  11. Slogan • Identifies a product or service with an idea. • Ex. Eat Fresh. (Subway) • Ex. M’m! M’m! Good! (Campbell’s Soup) • Ex. Impossible is nothing. (Adidas)

  12. Name Calling • The advertiser compares its product or service to the competition in a way that is favorable to the advertiser. • Ex. The Ford F-150 has better fuel efficiency than the Dodge Ram.

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