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Understanding PEST Analysis in Sports & Entertainment Marketing

Learn about PEST Analysis - a tool to examine Political, Economic, Social, and Technological factors affecting organizations. Discover how external and internal forces influence business decisions in the dynamic industry. Explore the impact of legislation, consumer trends, technological advancements, and economic indicators on your strategic planning.

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Understanding PEST Analysis in Sports & Entertainment Marketing

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  1. PEST ANALYSIS Sports & Entertainment Marketing

  2. P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS PEST stands for…

  3. What is PEST Analysis? • An organizations operating environment can be analyzed by looking at: • External forces(those factors that an organization has no control over), • Internal forces (factors that an organization has direct control over)

  4. Political factors include: Legislation Political influences Changes in government & policy Economical factors include: Inflation rate Interest rates Employment/unemployment Trade deficits Public spending/borrowing Political and Economical

  5. Social factors include: Consumer attitudes Consumer interests Consumer opinions Population growth Consumer wealth Technological factors include: Impact of Internet Changes in packaging technology Technological developments that can have an impact on the mix Social and Technological

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