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Selling magazine subscriptions with Easons

Selling magazine subscriptions with Easons.com. Eason will introduce magazine subscriptions to their online offering through www.Easons.com Eason is perfectly placed to provide magazine subscriptions to the growing number of consumers who prefer to subscribe and buy products online

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Selling magazine subscriptions with Easons

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  1. Selling magazine subscriptionswith Easons.com

  2. Eason will introduce magazine subscriptions to their online offering through www.Easons.com • Eason is perfectly placed to provide magazine subscriptions to the growing number of consumers who prefer to subscribe and buy products online • Eason want to offer Irish magazine subscriptions • iSUBSCRiBE is providing them with the back end system to pass orders and payments to publishers • iSUBSCRiBE is providing UK titles

  3. The UK’s leading and most comprehensive online magazine & newspaper subscription store • UK business established in 2004 with market leading operations in Australia and New Zealand • Representing 470 UK publishers and featuring over 2,500 consumer, business and specialist magazine titles, as well as newspapers and magazines from abroad. • Every genre is covered from lifestyle and fashion, news and entertainment to science and sport • There is no other online company in the UK that offers this breadth of titles. WHO IS iSUBSCRiBE?

  4. Independently owned with no publisher ownership resulting in iSUBSCRiBE representing all publishers in the market equally • PCI Data Security compliant. Verified by Visa & Mastercard active for all transactions • Customer Service run inhouse • Sold 130,000 subscriptions in the UK and 250,000 in Australia & New Zealand (2013) • Average customer is 30 – 55 • Slightly more female customers • 50% of orders are gift subscriptions WHO IS ISUBSCRIBE?

  5. MARKETING ROUTES

  6. Eason want to offer subscriptions for both Irish and other publishers • iSUBSCRiBE generates subscriptions for publishers • Once a title is on iSUBSCRiBE, the publisher chooses: • The offer price • Which routes the title is sold through • Orders are passed from Eason into the iSUBSCRiBE system • iSUBSCRiBE distribute orders to publishers fulfilment points weekly. • Publishers receive weekly payments into designated bank accounts

  7. FINANCIALS • The commission for all subscriptions is: • 25% of the offer price • 2.5% credit/debit card processing fee • The publisher sets the price that a subscription is sold at • The iSUBSCRiBE system converts into £ Sterling, as it does for all currencies • The product feed into Eason will be in Euros • Orders are passed back to iSUBSCRiBE • Weekly remittances are paid to publishers – the offer price minus the 25% commission and 2.5% card processing fee • All payments in £ Sterling

  8. The Process

  9. NEXT STEPS • To sign up to Easons.com: • iSUBSCRiBE Agreement • Contract • New Publisher Form • Publisher details • Fulfilment details • Banking details • Customer service details • New Title Form • Pricing • Title description • Titles will sent to Easons.com

  10. THANK YOU

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