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How to make searchers better searchers Vivian Lin Dufour 21 Oct 2010

How to make searchers better searchers Vivian Lin Dufour 21 Oct 2010. Not all searchers are IR experts, and even if they were… . Choosing the right search path is like…. http://www.flickr.com/photos/24638512@N07/3464444903/. Choosing the right search path is like….

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How to make searchers better searchers Vivian Lin Dufour 21 Oct 2010

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  1. How to make searchersbetter searchersVivian Lin Dufour21 Oct 2010

  2. Not all searchers are IR experts, and even if they were…

  3. Choosing the right search path is like… http://www.flickr.com/photos/24638512@N07/3464444903/

  4. Choosing the right search path is like… http://www.flickr.com/photos/minebilder/197328450

  5. 3 innovations will address • How do we help users survey several aspects of their topic? • How do we help users discover queries that will retrieve trending topics?

  6. #1 Query Session Suggestions http://www.flickr.com/photos/moning/87839211/

  7. Related Searches • choice, breadth and depth • Survey the most topics and sites about my query in a short amount of time

  8. Information Scent • Assist users in formulating tail queries that return more specialized results

  9. Information Scent

  10. #2 Inter-Session Suggestions http://www.flickr.com/photos/moning/87839211/

  11. Informative even before user submits search… • Suggest document titles as information scent • Cohort suggestions to direct users towards more specialized or related searches Thu Oct 14

  12. Inter-session example: chile miners (1) • Increase coverage of latest news

  13. Inter-session example: chile miners (2) • Also easier to find relevant and recent articles for more context

  14. Inter-session example: london (Oct 1) • Use document titles to direct users towards better searches • Use cohort suggestions to direct users towards more specialized or related searches

  15. Recent top result clicked from ‘london underground’ leads to…

  16. Latest news results for london underground

  17. #3 Inter-Session Trending Suggestions http://www.flickr.com/photos/moning/87839211/

  18. Informative, Fresh results as you type

  19. Surface latest hot topic for query prefix

  20. Federated rich content as you type!

  21. Crowd sourcing: what’s trending?

  22. Crowd sourcing and My Search My Search My Search Trending Topic is a function of: • Consumers, Publishers, Common Experience • Consumers = My Interests + Twitter + Search logs • Publishers = Y! Front Page, News sources • Common Experience = holidays, events Everyone’s Searches Everyone’s Searches Trending

  23. What’s popular now in the world? • Discover 12-24 hours before major news sources

  24. Yahoo! a directive search engine paving the path for users… http://www.flickr.com/photos/stormdog42/4328270524/sizes/o/

  25. …to make them better searchers • Matching content previews help disambiguation and query refinement • Empower users with deeper levels of assistance and discover new leads • Near-real time federation as you type

  26. Thank you!Vivian Lin DufourProduct Manager, Search • And still create a relevant experience that is serendipitous! http://www.flickr.com/photos/adrian_valentin_murphy/354252383/

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