1 / 9

Nike Advertisement

Nike Advertisement. Nikewomen.com advertisement featuring Serena Williams. Context for the Advertisement. Sneakers, Athletic Clothing Category Competitors include Adidas, Under Armor, Lululemon etc. Targeted at young women, re-directs them to Nikewomen.com

radley
Download Presentation

Nike Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nike Advertisement Nikewomen.com advertisement featuring Serena Williams

  2. Context for the Advertisement Sneakers, Athletic Clothing Category • Competitors include Adidas, Under Armor, Lululemon etc. Targeted at young women, re-directs them to Nikewomen.com - Doesn’t particularly apply to one sport, feminine, cool, doesn’t necessarily “work out”

  3. Nike Print AD Appeared in October Teen Vogue 2009

  4. Nike TV Advertisement “Ladies First” Ran on MTV between September 9th and 14th in 2009 • http://www.nike.com/nikeos/p/nikewomen/en_US/calendar#?year=2009&month=9&date=2

  5. Internet Advertisement • Appeared on Quizilla.com between September 1st and 28th-- http://www.quizilla.com/ • Quizilla has a 60% female demographic, 49% 13-17 years

  6. Looking at the AD • Chopy scenes/sequential photos • Use of consistent type face--almost cartoonish • Illustrated photo of her identifies her as an icon, plays up known features, more feminine musculature • Bold colors, bold movements, bold music • Urban background

  7. Implications of the AD • Independence--Serena appears alone • Care-free, self-confident • Not the same as an image of an athletic male • Concept of working out can be “delicious”--feminine wording

More Related