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ROADMAP TO THE FUTURE…. …from a National Service Provider. Bridgestone Retail Operations, LLC (BSRO). Division of Bridgestone Americas (BSAM) 2250 Locations. Retail. CFNA. Bridgestone Retail Operations, LLC (BSRO). Manager, Automotive Equipment (Background). ASE CMAT 27 Years
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ROADMAP TO THE FUTURE… …from a National Service Provider.
Bridgestone Retail Operations, LLC (BSRO) • Division of Bridgestone Americas (BSAM) • 2250 Locations Retail CFNA
Manager, Automotive Equipment(Background) • ASE CMAT 27 Years • ASE L1 17 Years • Industry 28 Years • Aftermarket Roles • Buyer, Trainer, Training Developer, Store Manager, Service Manager, Technician • Dealer Role • Technician • Wyoming Technical Institute 1983 • Federal FIRST, EDGE, OBDII Instructor • Equipment Specific Training, Calibration, Repair
Manager, Automotive Equipment • Specify • Business Needs – Operations • Define Criteria- Operations + Technical • Test • Empirical • Field • Negotiate • Maintain • Repair
Aftermarket Generalizations and Assumptions • Automobiles Advancing at Exponential Pace • Models Proliferating • Servicing All Makes • Staying in the Repair Business • Various Technician Backgrounds Skill Levels
National Account Assumptions • Buyer Incredibly Busy • Hard to Reach • Email Preferred • Proper Gateway • Purchase Decisions $$ x 2250
National Account Needs • Must Have National Distribution • Must Have National Service • Must Have Financial Means to Support Large Account in the Future • Looking for Complete Turn-Key Solutions
Tire Wheel Service - National Account • Must Provide Service on Very New Vehicles • Under-Car Solutions MUST Fit Widest Variety of Technicians • Examples –TPMS, Alignment, Brakes • NOT Traditionally Lead Technician Level Jobs
Under-Hood Service - National Account • Must Integrate Software / Hardware / Information • Wide Variety Vehicles • IP Gateway / VS. PC Software
Thank you! Questions?