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What is a B Corporation?

What is a B Corporation?. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

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What is a B Corporation?

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  1. What is a B Corporation? • B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. • B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

  2. Who certifies B Corps? B Lab serves the world’s leading entrepreneurs that use business to solve social and environmental problems through three separate but interrelated initiatives:

  3. Who are the B Corps? 1,000+ B Corporations 34 Countries 60 Industries 1 Unifying Goal

  4. How does a company become certified? Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points Step 2: Meet Legal Requirement Determine the path for your corporate structure and state of incorporation Step 3: Make it Official Sign the Declaration of Interdependence

  5. B Corps meet high standards of performance and transparency View any B Corps’ score and impact on www.bcorporation.net

  6. [COMPANY NAME]’s B Impact Report • Suggested content: • Snapshot of your B Impact Report* • Your B Impact Report shows how you are performing in each of the impact areas and compares your score to thousands of others sustainable businesses that are using the B Impact Assessment to measure what matters. • Your score provides also gives you a benchmark against which to measure future improvements. • Select a few highlights from your B Impact Assessment so your employees know what’s being measured and how your practices and policies make yours a better company. • *This report is available on your profile on Bcorporation.net. If you do not yet have a profile, contact rebecca@bcorporation.net to submit your profile information and/or request an image of your B Impact Report.

  7. B Corps meet high standards of accountability The B Corp legal framework helps companies protect their mission by baking sustainability into their corporate DNA • Officers and directors have legal protection to consider the interests of all stakeholders, not just shareholders, when making decisions • Shareholder have additional rights to hold directors and officers accountable to these interests • The additional rights are limited exclusively to shareholders

  8. How are B Corps better?

  9. Why is [COMPANY NAME] a B Corp? • Suggested content: • Description of why your company chose to be certified. This may include: • How being a B Corp is tied to and helps protect your company’s mission • Benefits you and your employees can tap into through certification • Providing a roadmap to improve your company’s impact • Joining a community of leaders that are redefining success in business • …

  10. Why Become a B Corp? • B Corps want to be part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp Certification helps companies: • Differentiate from Pretenders • Generate press • Attract Investors • Benchmark performance • Attract and Engage Talent • Save Money and Access Services • Partner with Peers

  11. B Corp Resources Portal The B Corp Resources Portal houses the resources you need to make the most of the certification. B Corp Login Username: BCorporation Password:#BtheChange

  12. How can we improve? • Suggested content: • Using B Corp Certification as a tool for improvement • Engage your employees in a conversation on how you can improve your impact over time using your B Impact Report as a tool.

  13. How can you get involved? • As an employee of a B Corp, you can help engage millions of people who want to support businesses like [COMPANY NAME] • Join the B the Change team and • Celebrate changemakers • B Social • Recruit new B Corps • Take a deeper look into the products you buy • BtheChange.com

  14. The B Corp Movement • B Corps are leaders of a global movement to redefine success in business. • So that one day all companies • will compete not just to be • the best in the world, • but to be the best for the world.

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