How to Hack People

1. I can haz you brain… if you give it to me... I takz it How to Hack People Dave Packham IT Architecture and Design

2. Can you read this???

3. Bugs in our Moral code • Sources • Behavioral economist Dan Ariely • Various shady web sites • My lifelong drama of experiences

4. What is Hacking People? • Social Engineering can be seen in absolutely every secret agent movie ever made. • Social Engineering is an art form, so lets study it.

5. Social Eng 102 • Manipulation, objectification, and control are the fundamentals of Social Engineering. • You must have developed some form of gross manipulation in order to effectively engineer a situation. • The players (manipulated) must all be encouraged to play their roles (verbal, psychological) for the situation to be properly coaxed into the reality desired. • Every aspect, including the radical of independent thought, must be accounted for and controlled. Provocation, whether passive or direct, has to be enacted upon all of the players independently and collectively.

6. Mental Test…. • Experiment in your mind • Play sounds

7. Listen to two sounds • One really loud obnoxious sound for 4 seconds • One half as loud same sound for 10 seconds

8. Our brain… • Which one? • 4 seconds of horrendous and loud noise • The exact same sound for 10 seconds just not as loud

9. Decide? • Which of the two sounds they’d rather hear again • Rationally, you would choose A • B is the same amount of discomfort plus some extra discomfort thrown in for free

10. Silly People • It’s a no-brainer. • On average people will opt to listen to noise B. • Even though it’s objectively worse.

11. Why do people choose an objectively worse option? • Because we view our experiences through the subjective lens of memory. • The noise may be objectively worse • but it’s subjectively better.

12. Why? • We don't encode duration in the way we encode intensity..

13. how memory works. • There’s just too much information to remember about the world we experience, • So to compensate our memory compresses memories down to their essentials. • It throws almost all of our experiences and sensory perceptions away. • Sometimes our brain doesn’t choose the “right” essentials to keep..

14. Really honey… I took out the trash • Remembering is fundamentally lossy

15. Sploit. • And that can be exploited.

16. How we remember stuff • The two most important factors that influences how much we remember liking an experience are • it’s largest extreme and • how it ends. • It’s called the peak-end algorithm.

17. Mans Progress • Download load progress bar example

18. What we do with this info? • #1 Duration is not high value • #2 Intensity IS high value

19. Time for a test

20. Ready? • Go

21. Soloution

22.  • Hand out Test….

23. Test Time… • solve 10 math questions in a few minutes.

24. Stop… • DONE • DBBCBDEBBC

25. Consider the Following • I'm not going to segregate the crowd… • BUT…. • Imaging yourselves in two distinct testing groups… #1 & #2

26. Two Study Groups • group #1 • 5 minutes to take test • When done. hand in papers.

27. Good • Average of 4 correct answers

28. Group 2 • group #2 • 5 minutes to take same test • When done rip up paper into little bits • Tell me how many problems completed

29. Hmmm • Average 7 answers completed

30. Why?

31. Ahhh Life… • There are not a lot of people who cheat a lot • Just a lot of people who cheat a little • The amount of money does not influence cheating

32. Think Stock Market • The amount of GAIN influences people

33. Fudge Factor • Everyone has a personal fudge factor... • The amount we are willing to cheat that wont effect how we look at ourselves..

34. Fudge Influence • Have people sign some “honor code” before asking them to take these tests • the "fudge factor" goes almost to zero... if not it stays

35. Learning's to this point • What does this mean? • Why? • Is it true? • How can I test this?

36. A funny thing happened on the way to the test • Honor

37. Consider the following • I put a six pack of Coke into the fridge on a plate to see how long it would last. • Waited a week • Too long.. All gone

38. Next??? • I put 6 1 dollar bills on a plate • After 1 week • None were ever taken. • Why?

39. Moral Code and Money? • Is there a direct correlation to cheating and money?

40. Your Brain

41. Distance from the Prize • Repeating the aforementioned math tests… • When they offer a token for each question answered redeemable for dollar bills at the main office • then cheating goes up 2x.... • Why?

42. Pre Giving • Then they give out all the money available if they answer all 10 ahead of time • Ask them to return what they didn't earn • it stays the same... 2x • Distance from the prize/people

43. The Plant • UNTIL a planted student got up after 3 minutes and said out loud • "I'm done with all of them what do I do now?" • "take all your money and go home"

44. Local Group Effect • The local group effect by this student raised the amount of cheating 2x as well.

45. Cheating is Fashion wise? • It also had a lot to do with the hoodie that student was wearing...

46. Ute’s –v- BYwho? • Ute's in a UTE group cheating when up. • BYwho’s in a Ute group cheating went down • Why?

47. Laws of Cheating • #1 a lot of people cheat by a little bit

48. Laws of Cheating • #2 when we remind people about their morality they cheat less

49. Laws of Cheating • #3 when they are distanced from the object "the GAIN" they cheat more

50. Laws of Cheating • #4 when we see people in our social group cheating, cheating goes up