Amul’s Branding & Marketing Strategies

1. Amul’s Branding & Marketing Strategies We all have heard the slang “ Amul dhoodh peeta hai India '', and it is from years ago but still goes on with different versions updated. This is the most powerful element of amul’s marketing and branding strategy that is consistency. Amul is a well-known brand that has proven its reliability time and time again. It's the world's oldest dairy brand, and it's the one that started a revolution and put India on the map. Due to the increasing demand for milk in today's world, Amul is the only indigenous brand that has already been able to match this demand. Amul never misses an opportunity to stand out. Its most current topics have gone viral on social media across social media. Effect of Amul’s branding tag: “Amul the taste of India” Branding is the first part of Amul's marketing strategy. The success of Amul can be attributed in large part to its branding strategies. We're all familiar with Amul's slogan, "The Taste of India." The phrase dispelled the concept that bread & butter are a British breakfast tradition and drew in nationalism. The company's image is that the never girl in a polka-dotted dress had blue hair and also an orange face. Amul sold all of its products underneath one brand name, resulting in advertising costs of only 1% of revenue. Digital marketing: Despite not having as much of a presence on television as it once did, Amul's digital marketing strategy made the most of it using channels like Twitter, Facebook, Instagram, and others. People are connected in ways never imaginable because of digital media, which allows users to keep friendships beyond time and location. It allows people who are socially excluded or separated from their obvious physical area to connect with others who are like-minded or in similar situations. Amul's digital marketing strategy additionally made it a priority to stay in touch with customers and understand any complaints quickly. While every business has its highs and lows, Amul has remained steadfast. It was able to survive in the existing economy because of its focus on quality and honesty.

2. Social media posting: Nowadays social media is a powerful factor in any field. Amul always tries to cover every topic through social media. On Mother's Day, Amul released a beautiful doodle devoted to all mothers. The mascot of Amul is seen offering milk to a youngster in a bottle. The cancellation of IPL 2021 spawned a slew of memes on social media. Amul jumped on the bandwagon and posted a video on the subject that has now gone viral. Amul's topic is quite innovative. - India has postponed the World Cup. Facebook: Taking the content jump on Facebook was not tough for the brand. The butter girl was utilized by the company to create content that focused on current events, but in a unique way that gained a lot of traction, with the youth population. Amul has been quite active on Facebook, engaging users with a variety of competitions. Twitter: On Twitter, the content is nearly identical, but it has succeeded in top the follower count of several Indian firms. Because of the brand's incredibly relatable visuals, people have rejoiced with it on many occasions and high-energy events. As we all know, Twitter is more about expressing oneself or sharing one's experiences. Conclusion: Amul is everyone's first choice in aspects of its quality, taste, and branding. Amul has already been an established brand and its social media appearance has enhanced it on various digital platforms that helped it to grow more. If you want any help in growing your brand’s presence, we are here to help you at Recharge Trendsetter.