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BVIC presentation 24 th April 2012

BVIC presentation 24 th April 2012. A different philosophy than other traditional hotels. This will only attract people that have an open mind for new ideas and for doing things differently. We have determined 4 core values for open minded people that also fit with Hotel BLOOM!.

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BVIC presentation 24 th April 2012

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  1. BVIC presentation 24th April 2012

  2. A different philosophy than other traditional hotels

  3. This will only attract people that have an open mind for new ideas and for doing things differently

  4. We have determined 4 core valuesfor open minded peoplethat also fit with Hotel BLOOM!

  5. Strategy Hotel BLOOM!

  6. 4 pillars in order to position the brand according to the values 4 pillars: Actions to reinforce the brand Hotel BLOOM! internal & external Dare To Explore – meeting philosophy E-marketing & online community Happenings

  7. The values of Hotel BLOOM! are visible in different aspects of the hotel HAPPENING INSPIRATIONAL 287 different fresco’s made by young European artists, choose your favorite Dare To Explore gallery of inspiration for meeting guests Bloomy run lanyard, Unique BLOOM! perfume, Bloomusic CD’s,… … we will show you other and new ways of doing things • Events in SmoodS • Lipstick & Bubbles • Motown • New Year Eve • … • Art’n BLOOM! events • … we will maximize variety & stimuli going on in BLOOM!

  8. The values of Hotel BLOOM! are visible in different aspects of the hotel EASYGOING SHARING Dare To Explore Foundation Meeting Lounge as communal break for meeting Team spirit of the staff Green initiatives …we will make you part of our community • Name badges • Uniforms – no ties • No dress code for clients • No room service, no minibar, etc… so no traditional hotel services, but Foodmaker Grab & Go in the lobby, “let me have it my way card”,… • …we will make sure you can relax and be yourself

  9. 1. Internal Communication

  10. How to run a hotel with almost a 100 employees and more than 10.000 different guests in 1 month? • Flat structure: 13 Head Of Department’s reporting to the GM directly • Morning meeting & duty reports: everyday = crucial • Operations meeting: every Thursday morning • HOD meeting: 1/month • Info meeting all staff: 1/month • CPPT meeting: 1/month

  11. Internal actions & tools That support the values: Happening Sharing Easygoing Inspirational

  12. Set up closed Facebook Group Set up of closedgroup for staff only: “BLOOMY STAFF”

  13. Other tools of internal communication • “BLOOM SCOOP” magazine every quarter • Note boards in the cafetaria – hall – vestiaire… • Emails 

  14. Internal actions to support the values Free tickets for other happenings in Brussels: PIAS Nights, Up with people,…

  15. The FO team in a hip & colorful outfit in line with the values of BLOOM!

  16. Partnership March 2012 Brand with same values: creative, easygoing, glamorous but always comfortable Push via website& Social Media: “Our front office staff is dressed by Essentiel” PR value: unique collaboration between fashion brand and a Belgian hotel HR wise: motivator Front Office staff & unique selling point for recruitment

  17. Internal actions to support the values • Staff party always in a hip & trendy location • Unique events for special holidays (Easter, Christmas,…) that reflect BLOOM! as a happening place

  18. 2. External communication

  19. A. Online reputation management Via Revinate – software program

  20. Revinate– Online ReptnMngt tool • Gathers in 1 platform all reviews that are written on guest review and booking sites like Tripadvisor & Booking.com (in total 33 websites) • + gathers information from all social media like Facebook & Twitter • You can react, post, like,… from within this tool to all of this • Gives you daily, weekly, monthly reports with fact & figures • Easy to detect certain problems within the hotel

  21. B. PR actions

  22. End 2009:Loft on new years eveAuction as of €1 on EBAYDinner, DJ, drinks…inclfor 20 persons

  23. For how much did we sell the loft? • €2.000 • €3.700 • €5.200

  24. Huge media coverage

  25. PR campaign

  26. OBJECTIVE: link popularity of the programme & Christel to Hotel BLOOM!

  27. Press coverage

  28. C. Prices won the last years Recommended Hotel by: 2010: CAIUS CULTURE AWARD for organizing Art’n BLOOM! events to support young artists Certificate of Excellence E-MARKETER OF THE YEAR – EMEA Regional Winner

  29. Award Tripadvisor

  30. Which position did we get on the list of The World’s Trendiest Hotels? • #13 • #55 • #75

  31. 3. New challenge

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