An overview of Digital marketing services

1. PPT ON DIGITAL MARKETING SERVICES Presented by: Redial India Solutions

2. KEYPOINTS • What is digital marketing • Benefits of digital marketing • What does digital marketing consist • Search Engine Optimization (SEO) • Pay Per Click (PPC) • Social Media Optimization (SMO) • Social Media Marketing (SMM) • Video Marketing • Content Marketing

3. What is Digital Marketing Digital marketing also known as online marketing relates to promote your business or product & services via digital channels like search engines, social media, emails, mobile apps, etc. Present time this form of marketing has become so popular because it offers a fast pace of spreading information, low cost of promotional activities, as well as easy access to data. Digital marketing helps in creating awareness of the product or services which is done on digital platforms. To promote your business you can hire a Digital marketing company.

4. Benefits of Digital Marketing Digital marketing has replaced traditional marketing concepts due to the many benefits it provides to businesses. Here are some of them. • Digital marketing is Cost-Effective • Provide Wider customer outreach • Increased lead generation and conversion • Provide Better Growth Options For Small business • Expansion of Faith In Your Brand • It Allows you to target your customers • Helps you connect with mobile customers • Improves your conversion rate • Builds lasting relationships • Provide Better ROI for your Investment

5. What does digital marketing consist • Search Engine Optimization (SEO) • Pay Per Click (PPC) • Social Media Optimization (SMO) • Social Media Marketing (SMM) • Video Marketing • Content Marketing

6. Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving visibility in search engine result page. SEO involves technical and creative activities that are often grouped into On page SEO and Off page SEO. A SEO company can help you to optimize your website.

7. Pay Per Click (PPC) Any paid form of advertising such as Google or Bing ads appearing on the websites or search engine is known as PPC Ads. PPC helps to bring direct and quick traffic to the website. It is termed as Pay Per Click because an advertiser pays the publisher for each time the page is clicked. It is also known as Cost Per Click (CPC).

8. Social Media Optimization (SMO) Social Media Optimization (SMO) consists a set of techniques for generating traffic and brand awareness of any website. SMO is a good tool for branding your product. It does not cost money to run a campaign. SMO can do wonders for direct sales, direct marketing of products and services. Some major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

9. Social Media Marketing (SMM) Social media marketing (SMM), is a form of online marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. SMM is a paid advertisement method. Social media marketing involves practices like sharing text and picture updates, videos, and other material enhancing audience engagement.

10. Video Marketing Videos are very popular format in marketing, because the user does not like to read long texts and doesn't want only a still picture in front of one's eyes like with a picture. Actually, video marketing is a process of impacting on consumers in selling versatile products and services. The influence matters with the help of quality video content. Moreover, video marketing is called the future of content marketing.

11. Content Marketing Content marketing means attracting the clients by making and sharing the free content about the products in the internet. The aim of content marketing is to help companies create maintainable brand faithfulness and offer important information to customers. Content marketing builds trust and understanding within the customers.