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Justin Davies justin@ninetyten +44 7929 372853

Find Me!. Justin Davies justin@ninetyten.com +44 7929 372853. Is 2008 the year of location? *. The ability to acquire the location of a person is becoming mainstream The iPhone effect Profile generation is becoming a unique proposition. Location.

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Justin Davies justin@ninetyten +44 7929 372853

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  1. Find Me! Justin Davies justin@ninetyten.com +44 7929 372853

  2. Is 2008 the year of location? * • The ability to acquire the location of a person is becoming mainstream • The iPhone effect • Profile generation is becoming a unique proposition

  3. Location • Longitude, Latitude, Speed, Direction and Altitude • Buddy Finders • Local Browsing/Search • Asset Tracking • Find my child • Navigation • Your location is more than a number…

  4. Developing on the mobile • J2ME – Ability to run on lots of handsets • S60 – Mid – High end • S40 – Developing Countries • iPhone – Be cooool! • Blackberry – The Enterprise • Windows Mobile – 12%

  5. Location on the mobile • CELL ID • GPS • Operator Assisted • WiFi Fingerprinting

  6. CELL ID • Each network cell is assigned and ID • CELL IDs are unique and maintained (and changed) by the MNO • Useful for bookmarking services • Using CELL ID with real location can be useful

  7. N 29 15 28 W E 26 19 S GPS • Cost of GPS chips greatly reduced • Lots of mid-high end phones include GPS • Mobile navigation systems now viable (and most popular) • Manufacturers usually provide SDK access • Not that useful indoors though!

  8. Operator Assisted • Ability to get location access across most networks through aggregators • Strict process to be able to access location • Not that accurate (100M – 2000M) • UK “triangulation” is not triangulation • High Cost per lookup

  9. Skyhook • CELL ID, WiFi and GPS • XPS • Self healing database • Granularity increases as the system is used more • iPhone location provider • Limited distribution

  10. Location Providers • The MNO • MX Telecom/iTagg • Skyhook • Future Nokia API • Sony Ericsson • OpenCellID/Navizon

  11. Privacy • API calls are usually restricted • Network acquisition is restricted • You don’t always have to be accurate • Location is very personal • Let the end user know how their location is being used

  12. Mapping • Excellent examples from Yahoo! And Google • People are used to visualising location via maps • Nokia Maps is very successful • Developer access is difficult

  13. Getting Map data • Source data is licensed out by Teleatlas and Navteq • Territory pricing and coverage • Some hacks have been successful - MGmaps • Price is in 10’s of thousands per year • The difficulty of being an aggregator

  14. Yahoo! Map Image API http://local.yahooapis.com/MapsService/V1/mapImage?appid=myapikey&longitude=0.05&latitude=51.5&image_width=320&image_height=240&zoom=12

  15. Getting the tile location <Result> http://gws.maps.yahoo.com/mapimage?MAPDATA=8Z8wped6wXWCiOAsIjnwUKLbMhPVbCoQ6JDLHQzxjKI43Ol1yV_R91BqMW2iaH_DsVmFvJBHRzPdbTeXZQ7QTLJ_LCXhW_WfjZk94iEDERqpTYCHw8FE0UfTG3lvwBGPUggmzSx0jMjpq.gPw8tkyIY-&mvt=m?cltype=onnetwork&.intl=us </Result>

  16. Tada!

  17. Questions ? Justin Davies justin@ninetyten.com +44 7929 372853

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