Dr. Tom Seymour Dr. John Girard Minot State University Minot, North Dakota

1. The New Face(book) of Higher EducationSession No.: G-SUN-1030-fWeb 2.0Colleges --- UniversitiesSocial Media Dr. Tom Seymour Dr. John Girard Minot State University Minot, North Dakota tom.seymour@minotstateu.edu John.girard@minotstateu.edu

2. Introduction As technology becomes more pervasive within our society it seems as if we are constantly surrounded by a sea of new and exciting changes. One new change that has recently caught the attention of several information technology professionals is social media. (Medure)

3. What is Social Media? Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media

4. How long did it take to reach 50 million users? • Telephone: 74 years • Radio: 38 years • Personal Computer: 16 years • Internet: 2 Years • Blog: 1 year • HR.com

5. Social Media

6. The Social Media Share

7. Avenues of Socialization

8. Types of Social Media Size Data Sourced from: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ Google search stats: 1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source) 2,000,000,000 (two billion) – very rough number of Google searches daily (source) $110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button(source) 24,400 – number of people employed by Google (December, 2008) Wikipedia stats 2,695,205 - the number of articles in English on Wikipedia 684,000,000 – the number of visitors to Wikipedia in the last year 75,000 - the number of active contributors to Wikipedia 10,000,000 – the number of total articles in Wikipedia in all languages 260 – the number of languages articles have been written in on Wikipedia (source) YouTube stats 70,000,000 – number of total videos on YouTube  (March 2008) 200,000 – number of video publishers on YouTube (March 2008) 100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate) 112,486,327 – number of views the most viewed video on YouTube has (January, 2009) 2 minutes 46.17 seconds – average length of video 412.3 years – length in time it would take to view all content on YouTube (March 2008) 26.57 - average age of uploader 13 hours – amount of video are uploaded to YouTube every minute US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006 $1,000,000 – YouTube’s estimated bandwidth costs per day (sources here, here and here)

9. Types of Social Media Blogosphere stats 133,000,000 – number of blogs indexed by Technorati since 2002 346,000,000 – number of people globally who read blogs (comScore March 2008) 900,000 – average number of blog posts in a 24 hour period 1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009) 77% - percentage of active Internet users who read blogs 55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source) 81 - numberof languages represented in the blogosphere 59% – percentage of bloggers who have been blogging for at least 2 years source Twitter stats 1,111,991,000 – number of Tweets to date (see an up to the minute count here) 3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) 165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active 86,078 – number of followers of the most active Twitter user (@kevinrose) 63% – percentage of Twitter users that are male (from Time) Facebook stats 200,000,000 – number of active users 100,000,000 - number of users who log on to Facebook at least once each day 170 - number of countries/territories that use Facebook 35 - number of different languages used on Facebook 2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily 100 – number of friends the average user has 700,000,000 – number of photos added to Facebook monthly 52,000 – number of applications currently available on Facebook 140 - number of new applications added per day source Digg stats 236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey) 56% - percentage of Digg’sfrontpage content allegedly controlled by top 100 users 124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here) 612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here) 36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

10. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

11. Inbound Marketing

12. Social Media = Cocktail Party • Social media is similar to a cocktail reception • Without constraints of time or space • More public – easier for other people to listen in Flickr: TECHcocktail

13. Men Vs. Women

14. Males vs. Females on Networks

15. Social Media Metrics • Visitors and sources of traffic • Network size (followers, fans, members) • Quantity of commentary about brand or product • Social media leads • Engagement duration • Bounce rate • Membership increase and active network size.

16. Social Media Metrics • 73% of online users read a blog • 57% join  social networks • 45% have started a blog • 83% have viewed a  video online • 39% subscribe to  RSS feeds • 36% think more positively about companies that have blogs • Source: Universal McCann Wave3 research into social media

17. Texting at Your University

18. Web sites • www.seymour-senate.com • http://web.ndak.net/seymour/ • Movies • Ads

19. Twitter Media Siteswww.PollDaddy.com • www.WhyFacebook.com – twitter blog • www.SocialToo.com – auto-follow $ 5.00 • www.TweetLater.com – preschedule • www.Twellow.com – like keywords –follow • www.ExecTweets.com – Execs Tweeting • www.TwitterGrader.com – research stars • www.TweetBeep.com – keyword alerts • www.Involver.com – Facebook Contest

20. Founded by Reid Hoffman in 2002 • Business oriented social networking site • Allows users to have professional connections and contacts with them • www.Linkedin.com

21. Tips to Build Your LinkedIn Network: • Start with the people you know • Find people by searching • Start participating in Answers • Update your status often • Connect your Twitter and LinkedIn accounts

22. BLOGS • Type of website maintained by an individual that creates entries • Usually can control who sees blogs • http://senator-tom-seymour.blogspot.com/

23. About Blogs (web + logs) • Chronologically arranged websites • Lots of content • Easy to update / instant Web publishing • Attract inbound links • Informal two-way conversations • RSS feeds = more ways to be found • develops loyal readers who subscribe • indexed in additional search engines smallbiztrends.com

24. Created by 3 former PayPal employees in 2005 • Video sharing website • Non-registered users can watch videos using a search engine will registered users can upload and view videos • Flip Camera and Droid • www.youtube.com • Search for Senator Tom Seymour

25. Senator Tom Seymour in North Dakota Senate - TV Interview-2003 • Senator Tom Seymour in North Dakota Senate - TV Interview-2003 • no rating 5 months ago 38 views no rating minot66 • Senator Tom Seymour in North Dakota Senate - TV Interview-2003 • 1:43   September 07, 2009 • News & Politics • minot66 • Senator Tom Seymour in North Dakota Senate - TV Interview-2003 • 38 views • Added to Quicklist0:58

26. Academic benefitis of YouTube • Distance learning capability • Additional lectures capability (e.g. research skills, presentation skills) • Putting an issue into a particular context, e.g. old lectures or class discussion recordings • Perspectives for students to listen to lectures from other professors and teachers • Supplemental humour videos to break up a long lecture • Ability to assign students assignments to upload videos to spread knowledge

27. Wikis • Hawaiian word for quick • A piece of server software that allows people to edit web pages content • Wikipedia • Can edit each other’s info if you feel its incorrect

28. Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as a way for their fellow Harvard students to stay in touch. • Over 400 million users • Provided in over 70 languages • More than 10 billion minutes are spent on the Facebook homepage everyday • www.facebook.com

29. Why You Should Care • Over 400 million active users • 700,000 new users every day • 3rd most trafficked website • More than half outside college • Fastest growing demographic is those 35 years or older

30. 130 friends Average on Facebook • Facebook – 5,824,000 plus • Starbucks – 5,116,000 plus • Coca-cola – 4,007,000 plus • YouTube – 3,800,000 plus • Skittles – 3, 600,000 plus • Average user spends more than 55 minutes per day on Facebook: share photos, content on the web, blog posts,information about events, and news stories www.insidefacebook.com

31. Academic benefitis of YouTube • Distance learning capability • Additional lectures capability (e.g. research skills, presentation skills) • Putting an issue into a particular context, e.g. old lectures or class discussion recordings • Perspectives for students to listen to lectures from other professors and teachers • Supplemental humour videos to break up a long lecture • Ability to assign students assignments to upload videos to spread knowledge

32. Sign Up at www.facebook.com

33. Facebook ref. 1

34. Facebook ref. 1

35. Engagement: Activity

36. Avenues and Opportunities for Colleges and Universities to LeverageSocial Media ref. 3 • Recruiting • Promoting, publishing and connecting • Office Hours via Facebook • Emergency Services and Notification • Alumni Engagement

37. Recruiting With the advent of social media and as seen in the graphic on the preceding slide, social media as a form of communication is becoming second to none. In order to leverage social media for recruiting to the fullest colleges and universities need to ensure their presence is noticed. • In the end “CONTENT” is King and these institutions must ensuring that Recruiting information is: • Relevant • Useful • and Interesting

38. Social Media to Research Students Students need to be wary of their online image or presence. Just as employers are now using the social media to research candidates, universities are using it to research their prospective students. Colleges are even reviewing prospective students posted pictures to ensure the individuals they are selecting are on contributing to illicit activities. Ref. 4

39. Office Hours via Facebook The University of Stanford has piloted a process of offering Office Hours Via Facebook. With busy schedules of students and faculty, Facebook provides a forum for topics to be introduced, questions to be asked, and answers to be provided. Most often video is posted on the research topic, blog posts are where questions are asked used to describe the topic of research and follow up video answers commenting specifically on the questions follow. This method benefits both the student and the faculty in that Students can see all the questions and answers asked. Faculty no longer need to answer a question more than once, as their information in now available for every student to review. Ref. 5

40. Publishing and Promoting Ref. 4 More schools are using social media to publish articles about academic achievements and athletic events. Keeping students engaged and informed about all the various opportunities offered. • A snapshot of Harvard University’s twitter page from today shows us: • Health Tips for Valentines Day • Harvard Arts Medal Award for 2010 • Free Ice Skating at the Allston Rink • Student Concert Event

41. Alumni Engagement Colleges and Universities are extending the reach of their social networking efforts to include one of their most powerful resources, their Alumni Through the use of social media Alumni can benefit in the areas of: Job placement Collaboration with current students Fundraising Alumni Generated Content Meeting with Alumni where they are at Promoting Alumni Networks Creating Mobile Reunions Ref. 7

42. Connecting The University of Michigan uses Facebook as a mechanism to allow its 46,000 friends to connect with each other on various topics. The effort has been a particular success for incoming freshman to connect with each other. The University of Michigan supports varying groups including one for each graduating class. Ref. 5 While the University of Michigan is one of the largest in the nation, Facebook is helping them create a sense of community within their populous.

43. Emergency Services and Notifications We have all heard the horrific tales of on campus violence and shooting rampages. Just this week a professor at an Alabama college allegedly shot six of her colleagues, killing three. Using text messages, twitter, and Facebook students and faculty can be immediately have an emergent situation brought to their attention. This type of information can be invaluable in a true emergency. With sprawling campuses and disconnected constituents, social media is the only mechanism to achieve speed of deliver and accuracy in information during emergency situations Waterfall’s AlertU emergency notification system already enables colleges to send text messages to students, faculty and staff in the event of a campus emergency.  The system is integrated into current emergency action plans quickly and easily, enabling an additional communication channel that delivers vital information to registered users, students, faculty and staff at colleges across the country (Feb, 2010). Ref. 6

44. MARKETING AND RECRUITING • Tufts University is now accepting YouTube videos from prospective applicants for admission • Approx 1000 of the 15000 applicants submitted videos • This is just new ways of Universities reaching out to the new waves of students

45. MARKETING AND RECRUITING http://thechoice.blogs.nytimes.com/2010/01/19/yale/ Yale has used YouTube as a marketing pitch for the school. Following the High School Musical theme they recently posted a video on YouTube called "That's Why I Chose Yale"

46. MARKETING AND RECRUITING Social Media Marketing can help to increase Adult Student Recruitment Many Universities are now set up on FaceBook, Twitter, MySpace and YouTube Universities have links to their social media sites on their university pages An Example: Saint Leo University http://www.saintleo.edu/Admissions/Center-for-Online-Learning

47. MARKETING AND RECRUITING Used by some universities to build online communities that allow current and future students to "interact, keep up with and explore the "world' of that particular university. Ex : University of Phoenix

48. Higher Education • How large an impact are social media having on the way colleges and universities communicate with their various audiences (students, prospective students, alumni, etc.)? Social media are starting to have a large impact with colleges and universities, but we are very early in the adoption curve. Admissions are the furthest along, and "student life" blogs, for lack of a better name, are the most prevalent and popular, for example the admissions blogs at MIT. • What are the disadvantages of using these tools in higher education? The perceived disadvantages are that they take too much time, and may reveal "secrets" the institution does not want to have publicized. Of course everything takes time, but plenty of very busy people make time to blog. In reality, higher education administrators and other employees are just starting to realize blogs exist and may be a very effective communications tool for them. As for "revealing secrets," anyone - students, administrators, alumni, etc., can and will blog, anonymously if necessary. There are no secrets anymore! • What are the risks of NOT using these tools? The main risk is falling behind in the adoption curve and not reaping the benefits. For example, if a desirable student is deciding between two colleges, and one has a number of blogs that better reveal what life at the school is like, that can only be positive. If the school seems like a good match, most likely the student will chose it, but if it's not a good match, better to find out quickly for all concerned. • What are the implications in terms of cost and other "bottom line" measures in higher education? The only significant cost is time, and students and fervent alumni can sometimes do the blogging happily and not consider it work! (Article online Social Media and Higher Education)

49. Why is higher education uniquely suited for adoption of social media? I'm not sure higher education is uniquely suited; however it is extremely highly suited as education is based on the free flow of ideas and knowledge, and blogs and other social media facilitate that greatly. • How do you predict the use of social media in higher education will continue to evolve and change? Expect to see enormous growth in four areas: a) Admissions blogs -- how can a potential student better understand what daily life would be like at that school other than reading blogs written by students currently there? There is no better way! b) Alumni blogs -- fostering a sense of community with alumni is something higher educational institutions always strive to do, and blogs do this quite effectively. Quite bluntly, if former students view their relationship as a prior business relationship, i.e. "I paid X dollars for Y years of education and a degree," that will harm alumni involvement AND donations. c) Higher education employee blogs. Not a great name perhaps, but a catch-all phrase for all high ed employees blogging on their experiences, whether professors, administrators, or even janitors. Hey, my freshman year janitor was only slightly older than me and a good friend to most of us, like an older brother. He was also quite literate and intelligent. If he blogged on his experiences at Dartmouth, I would absolutely read them! Ditto for many of my professors. Another big benefit for professors is the networking with other academics working in similar areas, whether it's researching the mating habits of the White-eared Hummingbird (Hylocharis leucotis - thanks Wikipedia) or working in a similarly obscure branch of mathematics. A blogger is very visible to anyone searching on their topic due to the search engines ranking bloggers highly. d) Class blogs. For example, Delaney J. Kirk, PhD, Professor of Management at Drake University, ran an experimental class blog and had 100% of the students contribute to it in the form of contents, including some lively conversation. Compare that to a typical class where perhaps only 5-20% of the students maximum participate. (Article online Social Media and Higher Education)