1 / 6

Banana Jam

Banana Jam. By Eric Twinge and David Donaldson. The Idea. “Banana Jam is a healthy, convenient and ethically responsible way to enjoy the great taste of banana’s in a spread.”. The Benefit. Healthy

reidar
Download Presentation

Banana Jam

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Banana Jam By Eric Twinge and David Donaldson

  2. The Idea “Banana Jam is a healthy, convenient and ethically responsible way to enjoy the great taste of banana’s in a spread.”

  3. The Benefit • Healthy • When you compare a banana to an apple, it has four times the protein, twice the carbohydrate, three times the phosphorus, five times the vitamin C and iron, and twice the other vitamins and minerals. • Convenient • Banana on toast is a common snack but it’s inconvenient for those in a hurry as it takes time to mash the banana into a paste and clean up afterwards. Banana Jam has the same health benefits but takes the hassle out of preparing the meal. • Ethically Responsible • Banana Jam is made from Fair Trade bananas and we will be applying to use the fair trade logo on our products.

  4. The Market • Market Size • The spreads Market in the UK was worth £414.7 Million in 2011. Jams and Fruit Spreads make up the largest segment accounting for 26% of the market or £107.8 Million. • Market Growth • Sales of sweet spreads have experienced 32% growth since 2006, the growth coming largely on the back of rising retail prices driven by increasing commodity costs. • Price Points • The average price of for Jam’s and Fruit Spreads is £0.52 per 100grams but prices vary considerably from £0.21 at the bottom end of the scale to £0.79 at the top. We plan to price ourselves at the top end of the scale at £0.72 per 100grams or £2.25 per 300gm Jar.

  5. Why Us? • Eric Twinge • Previous business experience having founded “Easy Cake”. • 2:1 in Business Management & Enterprise from De Montfort University. • Responsible for overseeing commercialisation of Banana Jam. • David Donaldson • Invented “Banana Jam” and has perfected the recipe • 5 Years graphic design experience, working on a freelance basis • Responsible for the cooking and branding of Banana Jam

  6. Resources Needed

More Related