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Visitors to the Mandela Portal

Outline. Defining a portalDescribing the Mandela PortalPhases in Mandela Portal developmentStatistics ? top 10 keywords, top 10 traffic sources, top 10 countries worldwide, top 10 countries in Africa, top 10 languages, top 10 browsers, top 10 operating systems, top 10 screen resolutions, top 10 l

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Visitors to the Mandela Portal

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    1. Visitors to the Mandela Portal Shadrack Katuu MLIS, MAS, Bsc. Info. Science, Cert. IT Law

    2. Outline Defining a portal Describing the Mandela Portal Phases in Mandela Portal development Statistics – top 10 keywords, top 10 traffic sources, top 10 countries worldwide, top 10 countries in Africa, top 10 languages, top 10 browsers, top 10 operating systems, top 10 screen resolutions, top 10 landing pages, top 10 exit pages. Concluding remarks 26 August 2012 2 Visitors to the Mandela Portal

    3. Defining a portal Definitions vary but fundamentally portals are seen as roadmaps or gateways to information resources There are different kinds of portals from very simple ones that provide a basic index to information resources to more sophisticated ones that not only manage the catalogue of information resources but also how different categories of visitors view these resources. Sophisticated portals organize information in channels, customizable page containers where specific information or applications appears. Users to these portals have customized information that may include calendars, to-do lists, discussion groups, announcement and reports, news feeds, searches etc. 26 August 2012 3 Visitors to the Mandela Portal

    4. Describing the Mandela Portal The home page provides most current content plus links to different parts of the site including the institution’s various programmes, photo gallery, featured sections, a video gallery, a site index and a search facility. 26 August 2012 Visitors to the Mandela Portal 4

    5. Describing the Mandela Portal – the video and photo galleries 26 August 2012 Visitors to the Mandela Portal 5

    6. Describing the Mandela Portal – speeches and archival materials databases 26 August 2012 Visitors to the Mandela Portal 6

    7. Describing the Mandela Portal – site index and news feed facility 26 August 2012 Visitors to the Mandela Portal 7

    8. Phases in Mandela Portal development The Portal has had a long history dating back at least 8 yrs. The main web domain www.nelsonmandela.org was first registered on the 29th of October 2001. Since then other domains have been acquired in order to resolve to the main domain including www.nelsonmandela.com , www.nelsonmandela.org.za , www.nelsonmandela.biz and www.nelsonmandela.co.za * However, others are still in the process of being acquired including www.nelsonmandela.net , www.nelsonmnadela.info, and www.nelsonmandela.edu. The WayBackMachine (an archive of websites) dates the Portal’s first archived collection is from March 23rd 2002. 26 August 2012 Visitors to the Mandela Portal 8

    9. Phases of the Mandela Portal There have been three distinct phases to the development of the Portal, coinciding with different service providers used at each phase. The first phase that lasted until November 2005 There were links to speech content, press releases, merchandise, and a webcast. 26 August 2012 Visitors to the Mandela Portal 9

    10. Phases of the Mandela Portal The 2nd phase was from November 2005 until July 2007. Additional features included an image gallery and a search facility The 3rd phase began in July 2007 and still continues with different stages of improvement each year 26 August 2012 Visitors to the Mandela Portal 10

    11. Statistics How was the visitor information collected? Information was collected using Google Analytics This is a free service from Google whose objective is to track how visitors find and explore any website. It currently offers free tracking for up to 5 million page-views per month Reports can be exported into Tab separated text files, XML files, PDF files and Ms Excel (CSV) files Basic facts Time period – 1st March 2008 to 28th February 2009 Number of visitors – total of 297, 396 unique visitors (does not include bots and other automated systems). This translates to an average of 814.78 unique visitors per day Number of page views – a total of 922,824 which translates to 3.1 pages per visitor. On average users spent 2 minutes 39 seconds on the site. 26 August 2012 Visitors to the Mandela Portal 11

    12. Statistics – page views 26 August 2012 Visitors to the Mandela Portal 12

    13. Statistics – page views 26 August 2012 Visitors to the Mandela Portal 13

    14. Statistics – top countries worldwide 26 August 2012 Visitors to the Mandela Portal 14

    15. Statistics – top countries worldwide 26 August 2012 Visitors to the Mandela Portal 15

    16. Statistics – top countries worldwide 26 August 2012 Visitors to the Mandela Portal 16

    17. Statistics – top countries worldwide 26 August 2012 Visitors to the Mandela Portal 17

    18. Statistics – top countries in Africa 26 August 2012 Visitors to the Mandela Portal 18

    19. Statistics – top countries in Africa 26 August 2012 Visitors to the Mandela Portal 19

    20. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 20

    21. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 21

    22. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 22

    23. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 23

    24. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 24

    25. Statistics – keywords 26 August 2012 Visitors to the Mandela Portal 25

    26. Statistics – keywords some keywords to note South Africa personalities e.g. Steve Biko, Amina Cachalia, Dr Nthato Motlana, Bram Fischer, Basetsana Kumalo and Frene Ginwala, Judy Sexwale. African personalities e.g. Samora Machel, Ali Mazrui Places in South Africa e.g. Soshanguve, Klipptown Staff members e.g. Molly Loate, Buyi Sishubi, Achmat Dangor Words in other languages e.g. in Arabic and Portuguese 26 August 2012 Visitors to the Mandela Portal 26

    27. Statistics – top languages and browsers 26 August 2012 Visitors to the Mandela Portal 27

    28. Statistics – top operating systems and screen resolutions 26 August 2012 Visitors to the Mandela Portal 28

    29. Statistics – top landing and exit pages 26 August 2012 Visitors to the Mandela Portal 29

    30. Statistics – content by title 26 August 2012 Visitors to the Mandela Portal 30

    31. Statistics – content by title 26 August 2012 Visitors to the Mandela Portal 31

    32. Concluding remarks Most traffic is from North America and Europe. On the website, of the top 10 countries, 5 are from Europe and 2 from North America accounting for 52% of the traffic. Looking at the statistics on landing and exit pages, 63% of the visitors landed on the home page 41% exited from the home page. This has caused a review of the home page to create user paths in order to reduce the bounce rate. 26 August 2012 Visitors to the Mandela Portal 32

    33. Concluding remarks – current home page vs. new home page 26 August 2012 Visitors to the Mandela Portal 33

    34. Concluding remarks – dotmobi site According to the International Telecommunication Union, mobile phone penetration in South Africa by last year was 92.15%. This figure compared to others (e.g. computers 8.36%, internet users 8.16%, fixed lines 9.56%) provides an enormous opportunity. The institution started working on a mobi site in the 2nd half of 2008 and did a soft launch in December. The aim is to actively use it within several of the institution’s programmes with communities 26 August 2012 Visitors to the Mandela Portal 34

    35. Concluding remarks – dot mobi site The site’s address http://m.nelsonmandela.org with www.nelsonmandela.mobi currently being acquired. Statistics on the site were tracked from 1st December 2008 to 28th February 2009 Not surprising US and Norway visitors account for 52% of the traffic. Additionally, more than 60% of the traffic either comes from referring sites or search engines. 26 August 2012 Visitors to the Mandela Portal 35

    36. Concluding remarks - mobi site statistics 26 August 2012 Visitors to the Mandela Portal 36

    37. Concluding remarks – dot mobi statistics 26 August 2012 Visitors to the Mandela Portal 37

    38. Concluding remarks 26 August 2012 Visitors to the Mandela Portal 38

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