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TV-Anytime Forum Business Models – Preparing for the future

TV-Anytime Forum Business Models – Preparing for the future . Early PVR audience research What does the business models group do? What tools does TVA provide? What is TVA working on now? . Agenda. Research tells us … .  There ’ s less of a concept of peak time

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TV-Anytime Forum Business Models – Preparing for the future

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  1. TV-Anytime ForumBusiness Models – Preparing for the future

  2. Early PVR audience research What does the business models group do? What tools does TVA provide? What is TVA working on now? Agenda

  3. Research tells us…. •  There’s less of a concept of peak time •  Fewer “water-cooler” moments •  Off peak hours have greater value •  More viewing of series •  Fewer ads (promos) are seen •  But some recall as they FF •  Watch good adverts more – (superbowl)

  4. Stakeholders interest Scenario development Workplan Business Models Specification verification System Design Rights Management & Protection Metadata Specification development Content Referencing Industry adoption Compliance Business Models Process

  5. TVA solves the complexity of “real time” television Introduces competition in the metadata supply chain – reduces cost – increases quality All metadata – author once, use many times Will solve the problems of interactive advertising which has not seriously taken off because of different standards on platforms What does Phase 1 give us?

  6. Consumers want consistent behaviour – Consistent labels for content. Transfer of data and content across multiple devices. Guaranteed delivery of ALL of the content they’ve selected. Similar functionality on every device in the house (car manufacturers don’t change the order of pedals on a car!!) What does Phase 1 give us?

  7. Broadcasters ALSO want consistent behaviour – Single authoring of data and content across multiple platforms and devices. The consumer’s consumption of content to be consistent. Behaviour of the platform to be consistent across all channels. A compelling proposition that reduces churn. What does Phase 1 give us?

  8. Content Referencing and location resolution Definition of content reference identifier (CRID) Protocol for resolving from CRID to location Metadata Standardised format for describing content, and navigating through content Rights Management and Protection Standard APIs to address existing and new content protection schemes Metadata protection in existing specifications. Light content management to follow shortly. What has Phase 1 standardised?

  9. TV-Anytime provides the ability to describe “segments” of a programme, allowing the viewer to navigate the content in different ways Segmentation also allows pointing to other pieces of content and information Generation of segmentation data Can be generated during production process Can be authored after the fact For sports, it could be generated during the programme For education, it could be generated when needed What has Phase 1 standardised?

  10. Provider Provider Networks In-home Network In-home Network TV-Anytime Phase 2 Work Gateway PVR removable media Networks PVR NDR Gateway control/content control DVD service providerscontent providers storage home of the future

  11. Working on making advertising work harder in a DVR – new exciting advertising models that allow commercials to be updated, extended and targeted. Allowing consumers to share content in the home, and – where they have the rights - outside the home. Capture of richer content propositions – interactive content, packages of content. What are we doing now

  12. The Business Models group predicts likely scenarios for PVR use. These then feed into the Systems and Metadata groups to decide on the technologies required. Phase 2 has 52 key scenarios For example…. Scenario Building

  13. Example1 Scenario 6.2.8: Sharing content through removable media A customer wants to share a great show on his PVR with a friend. Since the rights associated with this particular recording allow him to do this, he copies the content onto removable media (e.g. a DVD). His friend then copies the content from this DVD onto his PVR. Scenario Building

  14. Example 2 Scenario 6.2.43: Telescoping of content while in pause David is watching live TV through his PVR when an advert for a holiday is shown which has an associated long form ad already recorded on his PVR. An on screen alert tells him it is available to watch and he pauses the live programme, watches the extended advert, orders a catalogue using an interactive application, and then returns to the linear stream where he left it. Scenario Building

  15. Publish Requirements document RQ001vs2.1 Work with Systems and Metadata to confirm requirements are met Publish final Phase 2 specification document with ETSI Phase 2 work….

  16. Thank you The Business Models Group www.tv-anytime.org 

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