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Councillor Saxon Spence Devon County Council devon.uk

Promoting Cultural Tourism in Devon. Councillor Saxon Spence Devon County Council www.devon.gov.uk. Devon – Key Facts. Located in the South West of England England’s 3rd largest county Population: 731,000 Roads: 12,800 kms Capital: Roman City of Exeter

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Councillor Saxon Spence Devon County Council devon.uk

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  1. Promoting Cultural Tourism in Devon Councillor Saxon Spence Devon County Council www.devon.gov.uk

  2. Devon – Key Facts • Located in the South West of England • England’s 3rd largest county • Population: 731,000 • Roads: 12,800 kms • Capital: Roman City of Exeter • Voted ‘top UK place to live’ (readers of Country Life’)

  3. Devon’s Cultural Assets • 19,000 listed buildings • 2 World Heritage Sites • More thatched buildings than anywhere else in the UK • 4,500 scheduled ancient monuments • More organic food and drink businesses than any other county • 270 historic conservation areas • Busy calendar of cultural events and festivals

  4. How DCC Supports Devon’s Cultural Assets • Promoting cultural tourism • Supporting arts and creative industries • Archives • Libraries • Supporting the food and drink sector • Helping to manage our World Heritage Sites

  5. Promoting Cultural Tourism As part of the Discover Devon Naturally sustainable tourism project, DCC have created a cultural mircro-site on the county’s main tourism website www.culturaldevon.com which lists: • Cultural attractions (museums, art • galleries, cathedrals etc) • Cultural events (literature festivals, • music festivals, historic festivals) • Gardens • Information on Devon’s history and • heritage • Accommodation of cultural importance • Cultural holiday itinerary planner

  6. www.culturaldevon.com

  7. How culturaldevon.com is Promoted • Discover Devon promoted nationally and receives over • 1 million visitors per year • Advertise in specialist magazines • Promote festivals and events in national press • Free for any organisation to list their event or festival • on the site • Promote key festivals through DCC publications to • residents (such as Devon Talk which goes to every • household)

  8. Supporting and Promoting Devon’s Food and Drink • Devon’s has rich larder of products that reflect the landscape and culture of the area they come from which include: • Ruby Red Beef • Cider/Apple Juice • Wine • Cheese and dairy products • Popularity of Devon’s products helps to maintain traditional production methods and farming communities

  9. How DCC Supports Food Sector • www.foodiedevon.com • Sponsor major food festivals • Promote Devon’s food and drink in national press • Running major project to improve IT skills in the sector • Working to get more local produce in Devon public sector organisations (hospitals, schools, care homes etc)

  10. World Class Devon Devon has 2 World Heritage Sites and one UNESCO Biosphere Reserve Jurassic Coast - stretching along the East Devon and Dorset coast, 195 million years of the earth’s history are recorded in the rocks Cornwall and West Devon Mining – Components of mines from 1700 to 1914.This cultural landscape is a testament to the profoundly important process of pioneering metal mining and its influence on the mining world at large during the nineteenth century North Devon Biosphere Reserve – Where sustainable Development and conservation go hand in hand

  11. World Class Devon • DCC gives £125,000 to support the Jurassic Coast Team manage the coast and £95,000 to Cornish Mining (in particular the Tamar Mining Heritage Project) • Both WHSs are improving facilities to increase visitors understanding and awareness of the Sites. • Culture and the arts play a major role in the work programmes of both World Heritage Sites.

  12. Cultural Olympiad • DCC is committed to showcasing Devon culture through the cultural • Olympiad which will run from 2008 until the London games in 2012. • In the south west the cultural Olympiad will be based around the • theme of ‘Extraordinary Journeys’ through the unique environment • of the south west. In these journeys we hope to explore; • Extraordinary People • Extraordinary Places • Extraordinary Spaces • Extraordinary Events • Extraordinary Challenges • Extraordinary Commitment to minimising the carbon footprint of every project we present.

  13. A Brand for Devon • Developed following research in 2005 amongst non visitors which showed that perceptions of Devon were of a traditional, remote, slow, sleepy place • These perceptions are contributing to decline in tourism in Devon and the number of companies wishing to relocate to the county • New brand developed to celebrate Devon’s qualities and will be used by private and public sector organisations across the county

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