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digital marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.<br>

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digital marketing

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  1. Digital marketing By ranjanasingh

  2. seo • Search engine optimization( SEO) is the pratice of orienting your website to rank higher on a search engine result page so that you receive more traffic • To increase the visbilty our webite over the search engine is called S.E.O

  3. Types of seo • On page • On-page SEO focuses on optimizing parts of your website that are within your control, • Off page • while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from otherwebsite

  4. What is web traffic Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

  5. TYPES OF WEB TRAFFIC Organic traffic InOrganic traffic Direct traffic Reffral traffic social traffic

  6. Direct Traffic. Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers. • Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic. •  paid traffic is called inorganic traffic. It describes visitors who arrive at your website as a result of paid internet advertising. • Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic.

  7. DIRECTORY SUBMISSION • Directory submission is a processs of process of submitting your website URL to various web directories (website) wityh the aim of building backlinks thus increasing bussiness growth.

  8. CLASSIFIED SUBMISSION It is a process of posting your ad on various classified sites in order to promote your bussiness brand servicies and product .

  9. Social bookmarking • a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

  10. THANK YOU

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