Energy Efficiency in the Data Centre … and beyond

1. Energy Efficiency in the Data Centre … and beyond Peter Richardson UK Green Marketing Leader

2. IBM Energy and Environment Framework Business Process Transformation Industry Expertise strategy information people product business operations IT property Technology Innovation

3. IBM Energy and Environment Framework Business Process Transformation Industry Expertise strategy information people product IT business operations IT property Technology Innovation

4. IT Room Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

5. IT Room - Strategy Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy • Can green IT support the business • How can energy and environment be included in the IT Strategy effectively • How can constraints on IT be removed • Where to start – greatest opportunities Carbon Strategy Study • Report Outline: • Introduction, Background and Method • Management Summary • Assessment Feedback • Energy usage • Infrastructure utilisation • Level of Green maturity • Green IT Guiding Principles • Green Action Plan • Quick win improvement projects • Project roadmap

6. IT Room - Operations Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

7. 35 30 25 20 15 10 5 0 Cooling systems Electrical and building systems % of total data centre electricity use Chiller/ cooling tower Humidifier Computer room air- conditioner Information technology Power distribution unit Uninterruptible power supply (UPS) Switch/gen Lighting Power use IT Room - Operations Data Centre Cooling and Energy Efficiency Assessment Recommendations that can provide 15 – 40 % energy savings Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

8. 35 30 25 20 15 10 5 0 Cooling systems Electrical and building systems % of total data center electricity use Chiller/ cooling tower Humidifier Computer room air- conditioner Information technology Power distribution unit Uninterruptible power supply (UPS) Switch/gen Lighting Power use IT Room - Operations Accelerator for Rationalisation – evaluation workshop Zodiac and SPACE Assessments Save up to an average of 72% in data centre operational costs Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

9. IT Room - Operations Office Home Hotel Servers Desktops Displays Laptops Printers Copiers Network equipment Distributed IT Energy Efficiency Assessment Savings of 20-30% of energy costs Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

10. IT Room Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems

11. IT Room - Control Control Controlling and influencing the energy usage/carbon footprint of IT IBM Architecture consultancy services Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain • Integrate the carbon elements of the IT strategy into the overall Architecture framework • Adapt the IT Solution Design process to ensure that energy efficiency is considered in each IT project

12. IT Room - Control Control Application Portfolio Assessment Reduce number of applications by 66% (15,000 to 4,700) Defects down 58% and maintenance costs down 20% Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain • How many applications ? • Duplication ? • Rationalisation ? • SOA – one, efficient application for one service

13. Automation Control Visibility See your business Manage risk & compliance Build agility into Operations IT Room - Control Control Controlling and influencing the energy usage/carbon footprint of IT Middleware assess, design and build services - for SOA, service & energy management, collaboration Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain • Middleware selection with consideration of the carbon impact • Middleware design and deployment with consideration of the carbon impacts • Configure and tune the middleware to be energy efficient? • Prepare the infrastructure to optimise the effectiveness of the middleware

14. Data we use everyday IT Room - Control Data we keep around for ever Storage Priority Assessment Consulting Engagement (SPACE) • Energy saving of 65% (£1.5m) • Space saving of 70% • Reduction in heat output of 75% Data Mobility Services Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain • Forecasts of continuing large increases in storage requirements resulting in increases of • energy consumption • heat output • space • management costs • backup requirements

15. IT Room - Control Control Global Asset Recovery Services (GARS) • refurbish & reuse • disassemble & recycle • dispose of meeting environmental & privacy legislation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain • Does IT procurement include consideration of carbon impacts over the full lifecycle? • Do the IT asset management processes include consideration of carbon impacts over the full lifecycle? • Is disposal of IT hardware actioned to minimise wastage and landfill • Is capital funding an issue

16. Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems IT Room – Next Steps This is a journey – where are you on it? • Assess • baseline where you are and where you want to be • agree priorities – short term and long term • Plan • Design • Implement • Manage

17. Strategy Directing energy usage/carbon footprint of IT - driven by business strategy IT Strategy Control Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Architecture and Solution Design Applications Middleware Data IT Supply Chain Operations Generating and managing the energy usage/carbon footprint of IT IT Service and Systems Management IT Facilities Infrastructure Data Centre IT Systems Distributed IT systems IT Room – Summary • Lots of potential to make your IT infrastructure more efficient • IBM can help you on the journey to find the value in going green