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Chapter 7 Mobile Commerce— The Business of Time

Chapter 7 Mobile Commerce— The Business of Time. Contents. What Is M-Commerce? Why Wireless? Critical Success Factors How Wireless Technology Is Employed Wireless LAN Wireless Application Protocol (WAP) Implications for Management. What Is M-Commerce?.

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Chapter 7 Mobile Commerce— The Business of Time

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  1. Chapter 7Mobile Commerce—The Business of Time

  2. Contents • What Is M-Commerce? • Why Wireless? • Critical Success Factors • How Wireless Technology Is Employed • Wireless LAN • Wireless Application Protocol (WAP) • Implications for Management

  3. What Is M-Commerce? • M-commerce is the transmission of user data without wires • It also refers to business transactions and payments conducted in a non-PC-based environment • The main categories are: • Information based • Transaction services • Location-centric

  4. Why Wireless? • The wireless Web is a technological frontier, open and growing. It traces its roots to the invention of the radio back in 1894 • Wireless networking makes it possible to connect two or more computers without the bulky cables, giving the benefits of a network with little or no labor

  5. Why Wireless? (cont.) • The whole wireless initiative is launching a new battle against time • The focus is on anytime

  6. Key Benefits M-commerce offers several benefits: • Convenience • Flexibility • Efficiency • Anytime, anywhere access

  7. Key Limitations Wireless limitations address: • Distance • Speed • Crawling pornography • Security and security factors Tracking users is the number one privacy concern

  8. Critical Success Factors In m-commerce, four critical success factors need to be monitored: • Mobility • Personalization • Global standardization • Customer profiling

  9. How Wireless Technology Is Employed ? • Bluetooth • Satellite Technology • 2G Digital Cellular Technology • Palm Pilot • Cellular Phones

  10. Bluetooth • Bluetooth is a universal, low-cost, wireless connection standard. • Key layers of Bluetooth are the radio layer, baseband layer, and link manager protocol

  11. Satellite Technology • Most of today’s “long-haul” data transmission is made possible via satellites circling Earth • A repeater in a satellite extends the distance of a physical link

  12. Palm Pilot • It is a PDA that is small enough to fit in a shirt pocket, was easy to use, and can store a lot of information • The two types of PDAs are handheld computers and palm-sized computers. The major differences between the two are size and display

  13. 2G Digital Cellular Technology • 2G digital cellular technology expedites vehicles in motion • Personal Digital Assistant (PDA): handheld device that scans information and transmits it to a terminal in a vehicle via wireless digital cellular technology

  14. Cellular Phones • Wireless communications work around specific cells or geographic areas • It employs a tower and antennas, and provides a link to the distant cellular switch called a Mobile Telecommunications Switching Office (MTSO)

  15. Wireless LAN • The most common standard for wireless networking is Wireless Local Area Networks, or WLAN • WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet

  16. Factors to Consider • Range and coverage • Throughput • Security and integrity • Cost and scalability • User costs • Standardization of WLANs

  17. Wireless Application Protocol (WAP) • An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols

  18. How WAP works?

  19. WAP Benefits • Most WAP benefits are reflected in wireless applications, which reduce the reaction time of mobile professionals • Because of greater mobility and instant access to critical information, productivity can be increased dramatically from anywhere at any time

  20. WAP Limitations • Low-power • Central processing units • Small screens with questionable clarity • Limited device memory • Small keypads and no mouse • Questionable connections for reliability • High latency before making the connections.

  21. Implications for Management • Implementing wireless infrastructure requires careful steps, which include: • Evaluating corporate and wireless needs • Sending out an RFP, requesting a demo of the proposed wireless system • Installing and testing the system • Training employees, and ensuring ongoing maintenance

  22. Chapter 7Mobile Commerce—The Business of Time

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