1 / 9

The Social Music Web: Communities, Music, Technology, Lurve

Using Digital Tools To Promote Music Online. The Social Music Web: Communities, Music, Technology, Lurve. examples, for starters. Save Net Radio Fundraiser Barack 'n' Roll Stephen Lynch SxSW.ning.com hsmf.ning.com. Music & Events: The Goal. Discovery Optimization: The Google

rigg
Download Presentation

The Social Music Web: Communities, Music, Technology, Lurve

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Using Digital Tools To Promote Music Online The Social Music Web:Communities, Music, Technology, Lurve

  2. examples, for starters • Save Net Radio Fundraiser • Barack 'n' Roll • Stephen Lynch • SxSW.ning.com • hsmf.ning.com

  3. Music & Events: The Goal • Discovery Optimization: The Google • flood the library with appropriate search results • Social Networks • Fiduciary Awesomeness: The Money • product for sale • The Long Tail: cds, mp3s, tickets

  4. Discovery Optimization: The Google (et al...)‏ • Publicity & Link Exchanges • Twitter • MySpace • imeem • upcoming.org • Facebook/ Facebook events • eventful • going • Jambase • SonicLiving • Mobile Products • exportable calendars, iPhone & Mobile apps

  5. So Now We Have Music & Technology • Where is the community? • KNOW YOUR SEARCH TOOLS • ucanhaz search? (know what you seek) • Where is the Lurve? • B E L I E V E in what you are doing • Link Exchanges, trades • finding and creating passionate fans • Kathy Sierra

  6. Maintain. Maintain. Maintain • Events: create business for the future • Music Sales data takes months • Communities require time • Before • During • After

  7. BYOM: Measuring Attention & That Money Stuff • click through counts • stream counts • we love pretty pictures • graphs from percentages • how many people were exposed? • how many tickets were sold? • post-event content? • pre-release content?

  8. Costs (that money stuff AGAIN)‏ • be good at the internet or hire someone who is good at the internet, please. • 5th Beatle Theory • Do it once, time yourself • No Passion, No Money

  9. coreydenis@gmail.com SxSW.ning.com

More Related