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B120 Day School One

Day School One. Learning objectives:To meet fellow students and tutor face to faceExplain how the components of B120 fit togetherEstablish contact times and ground rules for TGFComplete an activity exploring small businessesUnderstand, what is a case studyTackle a small case study exampleOffe

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B120 Day School One

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    1. B120 Day School One Your Tutor:

    2. Day School One Learning objectives: To meet fellow students and tutor face to face Explain how the components of B120 fit together Establish contact times and ground rules for TGF Complete an activity exploring small businesses Understand, what is a case study Tackle a small case study example Offer practical advice for TMA01

    3. The B120 books What is a business? An introduction to HRM in business An introduction to Accounting & Finance in business An introduction to Marketing in business Different ways of looking at business Study Companion (NOT just an add-on!)

    4. Overview of B120 assessment Each based on one of the books TMA01: mini case study (book 1) TMAO2 : report (book 2) TMAO3 : involving simple accounts (book 3) TMAO4 : essay (book 4) ECA : extended case study (book 5 and course)

    5. B120 On-line components Course Web Site Tutor Group Forums (TGFs) Additional readings (book 5) B120 Glossary B120 course-wide Student forum Direct links to Library and other business resources like BBC

    6. B120 Face to Face teaching DAY SCHOOL ONE: General introduction, Book 1, TMA 01 DAY SCHOOL TWO: Books 2 & 3, Review TMA 02, Plan for TMA 03 DAY SCHOOL 3: Books 4 & 5, Review TMA 04, The ECA

    7. Ground rules for TGF

    8. Activity: Exploring Business Looking at the business examples given, for each one discuss: What sort of business is it? What do we know about what it is doing? Use of the STEEP model as a framework for analysis

    9. case studies A case study can be defined as: “An account or description of a situation or sequence of events which raises issues or problems for analysis and solution” (Heath, 1997, p.xi) Heath, J. (1997) Teaching and writing case studies: a practical guide, Cranfield, Bedfordshire, European Case Clearing House

    10. Streetwise Fashion Case study Is the relationship between the two businesses likely to be successful? What are the differences between the two businesses? What might be the benefits and the costs for each of the businesses? Compile a SWOT framework for each of the two businesses to help them organise their thoughts

    11. Key points about case studies Read the case through quickly once to get a feel for the situation Understand what it is you are required to do – check the questions and any instructions Re-read the case, make notes, ask yourself, ‘what seems to be going on here that may be relevant? Start organising your thoughts/notes using concepts from the course to help you expand upon and support your diagnosis

    12. Practical advice about TMA01 Check the deadline, word limit and break down of the question Read the student guidance notes Re-read study session 3 in book one on business structures. You are not expected to talk about every type of structure – use your knowledge to analyse the case Plan ahead Don’t over-estimate what is required Think about referencing Ask for advice if stuck

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