1 / 7

Advertising

Advertising. Advertising. Advertising is distinguished from other forms of promotion because: Time or space is paid for It uses non-personal, set format It identifies the sponsor of the message The most powerful words in advertising are now, new, and free. Types of Advertising.

risa
Download Presentation

Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising

  2. Advertising • Advertising is distinguished from other forms of promotion because: • Time or space is paid for • It uses non-personal, set format • It identifies the sponsor of the message The most powerful words in advertising are now, new, and free.

  3. Types of Advertising • Promotional/Product • Institutional • Cooperative

  4. Promotional/Product • Used to persuade customers to select their products rather than a competitor's brand. • Promotional/product advertising usually outlines features and benefits of the product

  5. Institutional • Used to create a favorable image for the business, includes support of charitable activities

  6. Cooperative • A manufacturer supports the retailer by helping to pay for the cost of advertising

  7. Advantages and Disadvantages of Advertising

More Related