Consumer Behaviour

Consumer Behaviour Revision Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Why Consumer Behaviour • Conceptualize • Meet challenges • Make changes • Add value • Create wealth Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Elements • Social • Changing Family • Socialization • Socialization Process • Family Decision Making • Family Life cycle • Social Class • Social Status • Psychological • Consumer Motivation • Personality & Consumer Behaviour • Consumer Perception • Consumer Learning • Consumer Attitude Formation Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Changing Family Nuclear Family Extended Family Joint Family Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Psychological Factors DefenseMechanism Motivation Generic Innate Need Goal Acquired Product Specific Motives Emotional Rational Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Individual Psychology Psychosocial Personality Psychoanalytical Theory Carl Jung Alfred Adler Super Ego Culture Id Karen Horney Theories of Personality Freudian Theory Neo-Freudian Theory Sexual urge Social Relationship Ego Trait Materialism Trait Theory Ethnocentrism Dogmatism Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Perception Elements Absolute Threshold Sensation Differential Threshold Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Learning Classical Conditioning Instrumental Conditioning Components Dog Bell Theory Trial & Error Method Theories Motivation Cue Reinforcement Response Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Attitude Attitude Towards Object Model Attitude Towards Behavior Model Theory of Reasoned Action Model Theories Multi-attribute Attitude Model Tri-component Attitude Model Attitude toward the ad model Theory of trying to consume model Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Question Paper Pattern • Part I- Case Study…….. 20 Marks • Part II- Questions (Concept testing & application oriented) : Out of 5 any 4……….10 Marks each Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Case Study Analysis Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Case Summary • List out 10-15 key points. • It should consist the root problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Assumptions • Enlist the required assumptions to figure out available alternatives Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Observations • Qualitative observations of case study with respect to the identified problem or opportunity • Tracking the quantitative data available in the case Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Conceptual Base • Identification of related concepts, theories or model for technical and practical analysis of given problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Steps in Doing Case Analyses 1. Identify dimension of problem or opportunity 2. What caused problem/opportunity to exist? • Possible solutions to the problem 4. What is the “best” solution and why? Describe Diagnose Frame prescription options Prescribe Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Learning • Decision making • Do’s & Don'ts with regard to future decisions • Suggestions Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Before accomplishing anything, be confident enough to say, if I can’t then who else can do; once you achieve behumbleenough to say, when I can, why can’t other do!! Unknown THANK YOU SO MUCH for your support & cooperation…. Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Consumer Behaviour