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One Evolutionary Path or Many?. Corporate Social Responsibility in Comparative Perspective. Time to move to the next level:. The CSR concept is “hot” in business and public policy circles and increasingly popular in academic fields such as Org. Theory and International Business.
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One Evolutionary Path or Many? Corporate Social Responsibility in Comparative Perspective
Time to move to the next level: The CSR concept is “hot” in business and public policy circles and increasingly popular in academic fields such as Org. Theory and International Business. Business-and-society scholars can play a leading role in expanding understanding of CSR if we build on past work and work together to strengthen theoretical and empirical frameworks. How to do this?
Creating a Research Network • Gather a group of scholars from many countries willing to commit to the project • Agree on a definition of CSR for empirical purposes, e.g., • “narrow” and “broad” scope • different stakeholder sets • Establish a data-gathering methodology and schedule
National Styles of CSR • Cross-sectional study, similar to the GLOBE project on leadership • Surveys of 17,000+ middle managers • 951 organizations • 62 societies • 9 cultural dimensions from the literature and refined during the research
INITIAL CONCEPTUAL MODEL OF FACTORS INFLUENCING CSR BEHAVIORS • Independent VariablesECONOMIC FACTORS • Aggregate performance • Economy type • - Agricultural or Extractive • Stage of Industrialization (Low, Medium, High) • CULTURAL FACTORS • - Power Distance • Uncertainty Avoidance • Humane Orientation • Institutional Collectivism • INSTITUTIONAL FACTORS • - Role of government • - Role of civil society Mediating Variables INDUSTRY LEVEL - Sector Type INDIVIDUAL LEVEL - Executive Values Dependent Variables CSR BEHAVIORS - Type - Scope - Frequency
Evolutionary Paths to CSR • Comparative longitudinal research of firms in a country or industry • Role of history and culture • Tease out pivotal events and persons • Identify phases or stages of evolution • With enough cases, look for patterns, e.g., • Is