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Understanding Web 2.0: Evolution, Examples, and Impact

Explore the transition from Web 1.0 to Web 2.0, the concept of the long tail, viral marketing, and key examples like Google, Wikipedia, YouTube, and Amazon. Discover the power of harnessing collective intelligence and the benefits of remixable content and APIs.

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Understanding Web 2.0: Evolution, Examples, and Impact

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Presentation Transcript

  1. Outline • Introduction • Web 2.0 • Long Tail • viral marketing • Some Examples • Google • … • Conclusion

  2. Key Words • API • Application programming interface • RSS • Really Simple Syndication -Dave Winer • Rich Site Summary -Netscape

  3. Web 1.0 • 不常更新 • Static page（html） • integrated page • All right reserved

  4. Web 2.0 • Without clear definition • Web 2.0 conference • An attitude, not a technology • 好名字

  5. Web 2.0 • The web as a platform • Harnessing collective intelligence • Wikipedia • Radical decentralization • BitTorrent • The end of the software adoption cycle • Gmail beta

  6. Web 2.0 • Rich user experience • iGoogle • Remixable content • API • Google Map • Who owns the data • 好留下 壞丟掉 • Some right reserved • Service not process P.11

  7. The difference betweenWeb 1.0 and Web 2.0 Web 2.0 Web 1.0

  8. Long Tail

  9. Long Tail • Power tails • Rule 1: Make everything available • Rule 2: Cut the price in half. Now lower it. • Rule 3: Help me find it • Amazon

  10. viral marketing • use pre-existing social networks • Free • natural human behavior • Hotmail Yahoo!

  11. Technology • AJAX • JavaScript • XML • CSS • Ruby • DHTML

  12. Web1.0 V.S. Web2.0

  13. Netscape V.S. Google

  14. Netscape • Web 1.0 • A web browser • “Webtop” • Information updates (mainly by its server purchaser )

  15. Google • Web 2.0 • A native web Application • Delivered as a “service”. • No software installed, just keep improving. • Database management

  16. Google • Search engine (PageRank) • iGoogle • Google Earth • Google Talk • Gmail • etc……

  17. Akamai V.S. BitTorrent(BT)

  18. Akamai • Web 1.0 • Distributed computing platform • “Mirrors” data from customer, and stores them on the central server • Streaming media

  19. BitTorrent • Web 2.0 • Peer-to-Peer(P2P) • File “sharing” • The service automatically gets better the more people use it.

  20. Britannica Online V.S.Wikipedia

  21. Britannica Online • Web 1.0 • Online version of Britannica Encyclopedia. • Static Pages

  22. Wikipedia • Web 2.0 • Added by any web user, and edited by any other • “With enough eyeballs, all bugs are shallow.” • The wisdom of crowds • gives up central editorial control in return for speed and breadth

  23. YouTube • Web 2.0 • Online streaming video • Ease of publishing • User rating • “We the media”

  24. Amazon.com • Web 2.0 • Online bookstore • User reviews • Rating scales • Leads with “most popular”

  25. Flickr & del.icio.us • Web 2.0 • A photo sharing website and social bookmarking web service • Folksonomy, not taxonomy • User chosen keywords (tag)

  26. Conclusion

  27. Questions • Web 1.0 is around pages, web 2.0 is around what? • Besides as a search engine, list other three services Google provides. • What’s Flicker? • What’s Ruby? • Who did invent the term “web 2.0”?

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