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Kerry Bailey Sr. Director of Retail – Retail Integration Institute Menasha Packaging

Kerry Bailey Sr. Director of Retail – Retail Integration Institute Menasha Packaging. Sustainable Trends In Packaging. Agenda. Key Drivers To Sustainable Packaging Principles Key Areas of Influence Change. Key Drivers In Sustainable Packaging Trends. Materials

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Kerry Bailey Sr. Director of Retail – Retail Integration Institute Menasha Packaging

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  1. Kerry Bailey Sr. Director of Retail – Retail Integration Institute Menasha Packaging

  2. Sustainable Trends In Packaging

  3. Agenda • Key Drivers To Sustainable Packaging Principles • Key Areas of Influence \ Change

  4. Key Drivers In Sustainable Packaging Trends • Materials • * Raw Material Innovation • * Environmental Impression • LCA – Life Cycle Analysis • End to End • MSA – Mind Share Analysis • Perception to Performance • Long Live Planet! Paper vs. Plastic !

  5. Key Drivers In Sustainable Packaging Trends • I. Materials • II. Waste\Recycle Steam Infrastructure • * Recycle vs. Recyclable\Recycled • * Recyclable vs. Re-useable

  6. Key Drivers In Sustainable Packaging Trends I. Materials II. Waste\ Recycle Stream & Infrastructure III. Supply Chain \ Design Efficiency * Reduce by Design Retail Ready Packaging (RRP’s) vs. PDQ’s - Mixed Material Solutions

  7. Key Drivers In Sustainable Packaging Trends • III. Supply Chain \ Design Efficiency • *Door to Floor • Efficiency • Reduction In Fibre • Cost Savings • Planet Savings

  8. Key Drivers In Sustainable Packaging Trends • III. Supply Chain \ Design Efficiency • *Floor To Retail

  9. Key Areas Of Influence\ Change • European\ Global Practices – Zero Waste Models • Key 6-Easy Process • 1. Easy Fill • 2. Easy Identification • 3. Easy Open • 4. Easy Display • 5. Easy Replenish • 6. Easy Shop

  10. Key Areas Of Influence\ Change • II. Shopper Influence \ Supply Chain • 77% of Shoppers Enter Store Without Lists • Brand Preferences Are Most Influential in Lists Development • Most Shoppers Prefer Brand To Price And Packaging Brings Brand To Life • 85% Shoppers Perceive In-Store Influence More Important • Than Out of Store • Signage, Promotion, Location are Twice As Effective In Food & Beverage

  11. Key Areas Of Influence\ Change • III. Capital & Conversion • Economic Suppression • Line Changeover – Cost & Timing • Ex. Pet – Glass – Cereal • Depreciated Assets • ROI & Payback on Changeover

  12. Key Areas Of Influence\ Change • Legislation \ Political Influence • *Carbon Disclosure Project • Supply Chain Report • Public Procurement Report • Global 500 Report

  13. Sustainable Maturity Inputs = Outputs Supplier & Vendor Communities Graphic

  14. Sustainable Metric MeasurementWe Can’t Improve What We Can’t Measure • Score carding • Reporting • Disclosure

  15. Thank You! Questions??

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