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MFS Europe Communications Program Coordinator

MFS Europe Communications Program Coordinator. Status Update February 2014. MFS Europe Communications Overview. MFS Europe Advertising/Promotion MFS Europe Launch Advertising/Promotion Guidelines MFS Europe Newsletter Family Force Website Administration Website Administration

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MFS Europe Communications Program Coordinator

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  1. MFS Europe CommunicationsProgram Coordinator Status Update February 2014

  2. MFS Europe Communications Overview MFS Europe Advertising/Promotion MFS Europe Launch Advertising/Promotion Guidelines MFS Europe Newsletter Family Force Website Administration Website Administration MFS Europe Website Launch MFSP Program Coordinator Website

  3. MFS Europe Advertising/Promotion MFS Europe Launch Advertising/Promotion Guidelines

  4. MFS Europe Advertising/Promotion MFS Europe Launch See timeline Advertising/Promotion Guidelines Document outlining suggestions for promoting your MFS Europe centre programs/services to include: Email Communication – a list of “Do’s” to follow Poster tips Radio suggestions Social Media status Website guidelines

  5. MFS Europe Newsletter

  6. Overview Reason for European Newsletter Current Versus Proposed Structure Implementation Status Newsletter Layout Newsletter Content Cover Page Theme Pages Calendar Best Practices Processes Resources

  7. Why Change? Problem Solution Pool Resources Distinct Communication One new design with consistent layout Well-defined message targeted for specific audience Deliberate Objectives (Defined Deliverables) • Limited Resources • Disjointed Communication • Various design formats/layout • Content disjointed • Random Objectives (Undefined Deliverables)

  8. Current Structure Proposed Structure

  9. Implementation Status CREATE

  10. Newsletter Layout

  11. Newsletter Content – Cover Page • Photo • Main Story • Captures Attention • Design • Vary color with issue • Inside this issue • Hyperlinks to each section

  12. Newsletter Content – Theme Pages • One page per section • Include short article and other material: • Should support main theme of the month

  13. Newsletter Content - Calendar • Calendar to show overview of events/programs available to all centres (ie. virtual). • Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.

  14. Best Practices • Succinct Communication – short articles or article reviews • Targeted Subject Matter – remember your audience • Appropriate Documentation – cite your sources of information • Confidentiality – waivers for photographs • Relevant and Recent – appeal to your audience with most up to date information

  15. Newsletter Process Flow Process Inhibitor: Missed Deadlines!

  16. Further Information MFS Europe Newsletter Guidelines – Guidelines on proposed content, schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution. MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content. MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content. MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.

  17. Family Force Website Administration MFS Europe Website Launch MFSP Program Coordinator Website

  18. Family Force Website Administration Updates done once per week (unless requested otherwise) Website change request form See MFS Europe Advertising/Promotions Guidelines under website section for more information

  19. Family Force MFS Europe Website Launch Awaiting input on website design and content from Program Coordinators and PSP before timeline established MFSP Europe Staff Website https://www.familyforce.ca/sites/MFSPEurope/EN/Pages/MFSPEuropeProgramCoordinators.aspx

  20. Questions/Discussion

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