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Chapter Two

Chapter Two . The Model of Strategic Communication. Ethical Guidelines. Maintain Candor Keep Message Accuracy Avoid Deception Maintain Consistent Behavior. Ethical Guidelines. Keep Confidences Ensure Timeliness of Communication Confront Unethical Behavior Cultivate Empathic Listening.

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Chapter Two

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  1. Chapter Two The Model of Strategic Communication

  2. Ethical Guidelines • Maintain Candor • Keep Message Accuracy • Avoid Deception • Maintain Consistent Behavior

  3. Ethical Guidelines • Keep Confidences • Ensure Timeliness of Communication • Confront Unethical Behavior • Cultivate Empathic Listening

  4. The Model of Strategic Communication • Four Areas: • Goal Setting • Situational Knowledge • Communication Competence • Anxiety Management

  5. The Model of Strategic CommunicationArea One: Goal Setting • The Goal Setting Process • Identify the Problem • Map Out the Strategy • Set a Performance Goal • Identify Necessary Resources • Recognize Contingencies • Obtain Feedback

  6. The Model of Strategic CommunicationArea Two: Situational Knowledge • Organizational Structure • Organizational Learning • On-the-Job Training • Organizational Politics • Communication Climate/Culture

  7. The Model of Strategic CommunicationArea Two: Situational Knowledge • Organizational Structure • Actual Environment • Virtual Organizations • Actual Plus Virtual Components • Hierarchy • Tall Organizations • Flat Organizations

  8. The Model of Strategic CommunicationArea Two: Situational Knowledge • Organizational Learning • Adaptive Learning • Organizational Value • Specific Knowledge of the Organization • Observing Successes and Failures

  9. The Model of Strategic CommunicationArea Two: Situational Knowledge • On-the-Job Training • Formal and Informal Opportunities • Periods of Employment • Assimilation • Metamorphosis • Ongoing Training and Education

  10. The Model of Strategic CommunicationArea Two: Situational Knowledge • Organizational Politics • Distribution of Power, Resources, and Rewards • Influencing Others to Accomplish Goals • Recognize Political Actions • Consider Ethical Consequences • Examine Political Communication Styles

  11. The Model of Strategic CommunicationArea Two: Situational Knowledge • Communication Climate • Supportiveness • Participative Decision Making • Trust, Confidence, and Credibility • Openness and Candor • High Performance Goals

  12. Advantages of Open Communication • Improved Organizational Communication • Enhanced Job Satisfaction • Improved Role Clarity • Increased Information Adequacy • Increased Respect and Responsiveness

  13. The Model of Strategic CommunicationArea Three: Communication Competence • Messages • Internal Communication • External Communication • Channels

  14. The Model of Strategic CommunicationArea Three: Communication Competence • Messages • Specific and Accurate • Honest and Logical • Complete and Succinct • Include Time Frames • Relevant and Timely • Ask for Feedback

  15. The Model of Strategic CommunicationArea Three: Communication Competence • Internal Communication • Downward • Upward • Horizontal • Informal Networks

  16. The Model of Strategic CommunicationArea Three: Communication Competence • Downward Communication • Job Instructions • Job Rationale • Procedures and Practices • Feedback • Indoctrination of Goals

  17. The Model of Strategic CommunicationArea Three: Communication Competence • Upward Communication • Employee Job-Related Problems • Information About Employees • Communication About Practices and Policies • Progress Toward Goals

  18. The Model of Strategic CommunicationArea Three: Communication Competence • Horizontal Communication • Problem Solving • Information Sharing • Task Coordination • Morale Builder • Conflict Resolution

  19. The Model of Strategic CommunicationArea Three: Communication Competence • Informal Networks (“The Grapevine”) • Develops Rapidly in Flat Organizations • Some Minimize and Control Messages • Handles Much Information • Indicates Employee Attitudes and Sentiments • Common Channel for Rumors

  20. The Model of Strategic CommunicationArea Three: Communication Competence • External Communication • Messages Between the Organization and the Environment • Internet and World Wide Web • Customers, Competitors, and Current Conditions • Listening to the Environment

  21. The Model of Strategic CommunicationArea Three: Communication Competence • Channels • Channel Richness • Proper Channel Selection • Speed and Accuracy • Feedback and Selectivity • Appropriateness and Cost • Accountability and Acceptability

  22. The Model of Strategic CommunicationArea Four: Anxiety Management • Novelty • Formality • Subordinate Status • Conspicuousness • Lack of Skill • Past Experiences • Evaluations

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