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HALIM(Porter’s Generic Strategy)

HALIM(Porter’s Generic Strategy). MIS GROUP #4 Presenting Date: 2012.06.20 IME 20071084 Jaeyoon Kim IME 20100177 Kwangjong Kim IME 20100508 Taekyeong You. Company overview Problems

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HALIM(Porter’s Generic Strategy)

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  1. HALIM(Porter’s Generic Strategy) MIS GROUP #4 Presenting Date: 2012.06.20 IME 20071084 Jaeyoon Kim IME 20100177 Kwangjong Kim IME 20100508 Taekyeong You

  2. Company overview Problems Trouble shooting Strategy - TPM and HATIS Further Improvement INDEX

  3. HALIM Vertical Integration 1stin the Domestic Chicken Market Share Products IT innovation Challenge to Global Market

  4. Vertical Integration Integrated production and Marketing system Chick Feed Tool and drug Breed manufacture distribution Sale Farm Factory Market Farm, Factory, Market Integration!

  5. Problems Strong -Vertical Integration TPM & HATIS, Image Making Problems -Price fluctuation by imbalance with supply and demand -Increasing supply of imported chicken -Bird Flu

  6. The Bowman’s Strategy to overcome the problems Differentiation: hatis Low Cost: tpm HALIM • Bowman’s Strategy Clock(1995) High Differentiation Focused differentiation Hybrid 4 5 3 Hatis & Image making Tpm PERCEIVED PRODUCT / SERVICE BENEFITS Low price 6 2 7 1 Low price/ low added value Strategies destined for ultimate failure 8 Low Low High PRICE

  7. TPM Zero Product Defects, Zero Equipment Unplanned Failures Zero Accidents Productivity increase! Cost decrease! Margin increase!

  8. HATIS(HALIM Total Information System) Need of a new ERP module ☞ Difficulty of the introduction of an advanced ERP module ☞ Raising IT&BI Power-users for 6 months ☞ Developing the newERP module for 18 months FAIL

  9. HATIS(HALIM Total Information System) • All customer’s complains are reported to a chief officer, and the chief officer confirm the complain handling • Customer can monitor all information about products in real time Customer satisfaction!

  10. HATIS(HALIM Total Information System) • Company can figure out every production and sale in real time Quality increase!

  11. Image-making • Investing \2,000,000,000/1year to marketing premium Safe 1st recognition rate in the market

  12. Further improvement • BI based on Business activity monitoring(BAM) • Enterprise portal(EP) for two-way communication • Improving productivity and making eco-friendly products for FTA

  13. Thank you

  14. References • 하림http://www.harim.com/main.hr • [하림의 프로세스 혁신 10년]전략적으로 육성한 파워유저가 비즈니스혁신 · IT혁신 주역 http://www.etnews.com/news/computing/informatization/2489772_1475.html • 하림, 기간계시스템하티스2.0 가동 • http://www.etnews.com/news/computing/informatization/2486220_1475.html • 하림 기업분석 보고서 2010년 6월 25일,너무 높이 날았나 하림

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