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Title Slide. AGENDA. Product Placement Market Overview Competition New Product Plan. Product Placement. TV Show – (Son’s of Anarchy). Market Overview. Market & Competitive Information Shift in market from hunting to shooting seen by increase demand for “tactical” products and brands

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Title Slide

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  1. Title Slide

  2. AGENDA • Product Placement • Market Overview • Competition • New Product Plan

  3. Product Placement TV Show – (Son’s of Anarchy)

  4. Market Overview Market & Competitive Information • Shift in market from hunting to shooting seen by increase demand for “tactical” products and brands • Modern firearms manufactured with alloy materials • Industry leaders getting into the “green” business (i.e. OTIS)

  5. Top Sellers WHOLESALE • Sport’s Inc. • RSR • Brownell’s • Jerry’s RETAIL • Wal-Mart • Dick’s • Cabela’s • Academy

  6. Key Competitors

  7. 2013 New Product Objectives New Product Objectives • Expansion for the Hoppe’s 9 Brand • Leverage use of Boresnakes in kits • Continue growth in Hoppe’s Elite and M-Pro 7 Hard side Kits • Enter the Zombie Attack Force (Better LATE then NEVER!)

  8. Hoppe’s The Frank A. Hoppe Company, founded in 1903 • Propellant shift Black Powder to Smokeless • Smokeless powder extremely corrosive and made firearm cleaning a long, tedious task.

  9. Hoppe’s • Franks’ goal: To remove all primer, powder, lead and metal fouling from the rifle bore while at the same time protecting it from rust. • Hoppe’s Nitro Powder Solvent No. 9.”

  10. Hoppe’s • If Frank Hoppe were around today, he’d be innovating AGAIN.  • The MODERN FIREARM is constructed for demanding situations • Aluminum alloys and titanium alloys are more and more common.  The powders are different and more advanced.  • Just like back in 1903, there is a paradigm shift in firearms and propellants.

  11. Hoppe’s 9 Synthetic BlendUltimate Bore Cleaner Hoppe’s No. 9 Traditional – The standard for more than a century… Hoppe’s No. 9 Synthetic Blend Ultimate Bore Cleaner – Setting the new standard…

  12. Ultimate Bore Cleaner Hoppe’s Synthetic Blend  • This product has been field tested in advance by a wide collection of users.  • One lifetime shooter and former sniper wrote back and said:

  13. Ultimate Bore Cleaner • It is apparent that this new solution is both a bore cleaner and a copper remover, • “The first patches I ran down the bore contained notably more carbon/powder..” • The New Cleaner did not require any waiting period to act upon the copper; • “I would readily recommend this bore cleaner to my fellow shooters; it is probably the best bore cleaner I have ever used”.

  14. Hoppe’s 9 Synthetic BlendUltimate Bore Cleaner • New Family within Hoppe’s Brand • Superior removal of carbon, lead, and copper fouling • Safe on anodized aluminum, titanium, steels, chrome, nickel, plastic, polycarbonate, and rubber • Same great traditional Hoppe’s No. 9 smell

  15. Hoppe’s 9 Synthetic BlendUltimate Bore Cleaner SKU Configuration Dealer Price Est. Retail Availability 902G 2 oz $2.40 $4.95 Jan 904G 5 oz $4.35 $7.95 Jan 904BG 5 oz in Clamshell $4.50 $7.95 Jan 905G 2 oz Foaming Aerosol $4.15 $7.95 Jan Pint 16 oz $9.05 $16.95 Jan Quart 32 oz $15.72 $29.95 Jan Gallon Jug $55.00 $99.95 Jan

  16. Hoppe’s 9 Synthetic BlendUltimate Bore Cleaner Hoppe’s has been made in the USA since 1903 and today is formulated in a small Midwest town of 400 people. 

  17. Hoppe’s 9 Synthetic BlendUltimate Bore Cleaner Hoppe’s has been made in the USA since 1903 and today is formulated in a small Midwest town of 400 people. 

  18. 2013 New Product Preview Hoppe’s 9 Synthetic Blend Cleaning Kits SKU Configuration Dealer Price Est. Retail Availability PCOBG Pistol $7.25 $12.95 March UOBG Rifle/Shotgun $8.20 $14.95 March

  19. Gun Care for Every Barrel Sweet Hoppe’s Smell Sweet Hoppe’s Smell The American sportsman’s proven favorite for over a century Based on No. 9 formula. Safe on all materials. Biodegradable High-tech and odorless. Fast acting, Deep penetrating Combat proven technology designed for military and law enforcement

  20. 2013 ADDITIONAL NEW PRODUCTS

  21. Viper Boresnakes • Key Features • Same as standard Boresnake plus… • 50% more brush cleaning power • Nylon cord attaches directly to brushes • Cone-shaped bore guide on leading end • Lubrication zone • Targeted Availability • 1/1/13 1 Pistol 1 Shotgun 3 Rifle

  22. Hoppe’s Elite Zombie Pistol and Rifle/Shotgun Cleaning Kits

  23. Hoppe’s Elite Pistol Cleaning Kit Cleaning Kit includes: 2oz Hoppe’s Elite Gun Cleaner 2oz Hoppe’s Elite Gun Oil 9mm BoreSnake .40 caliber BoreSnake .45 caliber BoreSnake Utility Brush Foam Gun Pad Hoppe’s Elite Gun Guide Lockable Case SKU Configuration Dealer Price Est. Retail Availability EZKP HE Zombie Pistol $38.37 $69.95 Jan. 2013

  24. Hoppe’s Elite Rifle/Shotgun Cleaning Kit Cleaning Kit includes: 2oz Hoppe’s Elite Gun Cleaner 2oz Hoppe’s Elite Gun Oil .223cal (5.56mm) BoreSnake 12 gauge M-Pro7 BoreSnake Utility Brush Foam Gun Pad Hoppe’s Elite Gun Guide Lockable Case SKU Configuration Dealer Price Est. Retail Availability EZKRS HE Zombie Rifle/Shotgun $38.37 $69.95 Jan 2013

  25. M-Pro 7 Tactical 3 Gun Cleaning Kit M-Pro 7 Tactical 3 Gun Cleaning Kit Covers the following calibers:Rifles:                    5.56mm, .22, .222, .223, .225, 5.7x28mm, .22-250Pistols:                  .41, .40, 9mm, .38, .357, .380Shotgun:              12 gauge 2oz M-Pro7 Gun Cleaner 2oz M-Pro7 Gun Oil LPX 5.56mm M-Pro7 BoreSnake .40 cal/9mm M-Pro7 BoreSnake 12 gauge M-Pro7 BoreSnake Nylon Utility Brush (dual head) Foam Gun Pad Weapon Maintenance Product Guide SKU Configuration Dealer Price Est. Retail Availability 070-1512 M-Pro 3 Gun Cleaning Kit $44.75 $79.95 Jan 2013

  26. M-Pro 7 Foaming Gun Cleaner • Significantly cuts cleaning time • Conditions to reduce future fouling M-Pro 7 Disposable LPX Packs • Easy to carry and won’t leak • Single use disposable pack • Spout tip for precise application SKU Configuration Dealer Price Est. Retail Availability 070-1458 10-2cc Gun Oil LPX Packs $7.70 $13.95 NOW 070-1066 Foaming Gun Cleaner $7.56 $13.95 NOW Both SKU’s come in 12/case

  27. 2013 DEVELOPMENTS • Study consumer purchasing process • Seek OEM & Customer Partnerships • Globally expand Hoppe’s Synthetic Blend product line

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