1 / 10

Online Landscape in Japan

Online Landscape in Japan. Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004. For Your Understanding. Japan has: 127 million population 5 major national papers and many other regional papers Subscription per HH: 1.07 in 2003 Home-delivery rate: 93.9% in 2003

rooney-carey
Download Presentation

Online Landscape in Japan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Landscape in Japan Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004

  2. For Your Understanding • Japan has: • 127 million population • 5 major national papers and many other regional papers • Subscription per HH: 1.07 in 2003 • Home-delivery rate: 93.9% in 2003 • 2 editions on weekdays: morning & evening; 1 on Sundays: morning

  3. For Your Understanding 2 • Japan has: • 70 million Internet users, HH penetration 81.4% in 2002 • BB via ADSL prevails Source: Ministry of General Affairs, 2004

  4. For Your Understanding 3 • Japan has; • 80 million cell phone subscribers, of which 68 millions are mobile-internet users • All-in-one gadget w/ Java, digital camera, a memory card slot, bar-code reader, IrDA, MP3 player, GPS+navigation, doc+xls+pdf reader… & IC chip, digital TV receiver, and beyond (Source: MoGA, Telecommunications Carriers Association, Docomo Report Feb. 2004; http://www.nttdocomo.com/files/presscenter/34_No16_Doc.pdf)

  5. The Yomiuri Shimbun • Founded in 1874, to turn its 130th anniversary this year • Publishes 10 million copies a day • In cooperation w/ The Washington Post, LA Times, Chicago Tribune, The Times (London), Le Figaro… • Governs TV stations, a symphonic orchestra, The Giants, and so on • Reads from top to bottom • Also has an English daily, “The Daily Yomiuri”

  6. Yomiuri On Line • Launched in June, 1995 • PV: 200 millions (Jan. 2004); UU: 5 millions at home, 3 millions in office • Ads revenue in FY2003: $7.6 million (15% up) • News + features such as jobs, health, women, cars, money, travel, net&digital, etc.

  7. Keitai Yomiuri • NTT Docomo introduced first in Feb., 1999 • Among 80 million cell-phone users, 68 million subscribe to keitai-internet • The Yomiuri feeds news, ring-tone melody, photos, email updates for baseball funs • w/ 300 thousands subscribers paying $2 monthly, resulting in $7 million revenue annually

  8. How YOL works • Updated continuously whenever available, like a news agency or a blog • “Distribution Center,” created in Mar. 2000, enables to publish articles online on 24/7 basis • Same articles as the paper & some materials purchased for features • News Flow: Reporters Sr. reporter called “Captain” Editors/DC Proofreading Dept. Editors/DC Paper or Web or Cell phone or Electronic Signboard and so on

  9. Market & Problems • Competitors: Other papers. Not so much Yahoo! News in Japan. Not yet Google News • Business model: Only ads, No link • Broadband contents: Few movies

More Related