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TOURISM DEVELOPMENT IN MALAYSIA

TOURISM DEVELOPMENT IN MALAYSIA. 34 th ASEAN NTOs MEETING & RELATED MEETINGS LUANG PRABANG, LAO PDR. TOURIST ARRIVALS TO MALAYSIA . 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 . 56.5 B. 36.2B. 46.0B.

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TOURISM DEVELOPMENT IN MALAYSIA

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  1. TOURISM DEVELOPMENT IN MALAYSIA 34th ASEAN NTOs MEETING & RELATED MEETINGS LUANG PRABANG, LAO PDR

  2. TOURIST ARRIVALS TO MALAYSIA 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 56.5 B 36.2B 46.0B 49.5B 53.4B RECEIPTS (RM BILLION) 31.9B 29.6B 25.7B 23.6M 24.2B 24.6M 20.9M 21.2B 22.05M 17.5M 16.4M 17.3B 15.7M 13.3M 12.8M 10.6M PANDEMIC H1N1, GLOBAL ECONOMIC CRISIS 10.2M 9/11 BOMBING BALI BOMBING SARS/IRAQ WAR TSUNAMI

  3. TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010 n/a : not available n/c : not comparable * Oceania comprises Australia & New Zealand

  4. TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010

  5. NATIONAL TOURISM POLICY To develop the tourism industry in a sustainable manner and to maximize its potential as a primary and new growth sector which generates substantial economic activities and employment for Malaysians

  6. Tourism Policy: Vision and Mission MALAYSIA As a Premier Tourist Destination TOURISM INDUSTRY Contributing Factor To The Socio-Economic Growth Nation’s Main Source of Income

  7. TO ACHIEVE THIS GROWTH AMBITION WE HAVE IDENTIFIED 5 THEMES… STRATEGY & WAY FORWARD MALAYSIA TOURISM TRANSFORMATION PLAN 2020:36:168 • Affordable Luxury (i.e. shopping) • Nature adventure • Family Fun • Events, Entertainment and Spa & Sports • Business Tourism

  8. TERIMA KASIH THANK YOU

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