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Elements of public communication strategy

Elements of public communication strategy. Elements of public communication strategy (1). Develop message for key stakeholders to project a positive image Develop a “slogan” Brief, memorable What the organisation is about, what it aims to achieve Put slogan on external communications

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Elements of public communication strategy

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  1. Elements of public communication strategy

  2. Elements of public communication strategy (1) • Develop message for key stakeholders to project a positive image • Develop a “slogan” • Brief, memorable • What the organisation is about, what it aims to achieve • Put slogan on external communications • Make it as familiar as the org’s name

  3. Elements of public communication strategy (2) • Develop lists of target audiences • Donors (current and potential) • Partners • Members • Policy makers • Influential people… • Postal addresses, phone, fax, email, website • Prioritise target audiences • Decide percentage of communication resources for each

  4. Elements of public communication strategy (3) • Identify objectives for communication effort • Develop media contact list • Promote org image as important info resource for journalists • Sending list of staff and expertise • Encourage journalists to use

  5. Elements of public communication strategy (4) • Set target for first 12 months • Evaluate after 12 months • Plan programme for Year 2

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