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Communication

Communication. Best practice – Millenium City of Naestved Technical Director Jacob Madsen SETRIC – kick-off conference. Millenium - City of Naestved Communication. Background:

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Communication

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  1. Communication Best practice – Millenium City of Naestved Technical Director Jacob Madsen SETRIC – kick-off conference

  2. Millenium - City of NaestvedCommunication • Background: • The FEMA (Federal Emergency Management Agency) and City of Naestved sat up a disaster scenario with all local stakeholders at the decision level. • Uncovered some ”sensitive” risks: • No guarantee from power suppliers • No guarantee from telecommuncation company • No guarantee on back up systems – power supplies for local telecommunciation exchange points

  3. Millenium - City of NaestvedCommunication • Assesment: priorities on most basic needs • Challenge : Strategic communication independent of existing power supplies and existing telecommunication /radiocommunication infrastructure

  4. Millenium - City of NaestvedCommunication Solution: Operational part of communication defense portable radios Niros TRX 1001 – staffed by the ordinary volounteers from muncipal civil defense Special selected equipment communicating in radio frequenze espeially ordered for this separate situation (10 plus 2)

  5. Millenium - City of NaestvedCommunication • How to define ”strategic communication”: • First of all ensure extra communication options for the rescue teams responsible for the local society • Police, municipal fire department, regional level of FEMA (Federal Emergency Management Agency), rescue operator Falck, …… • But, But … if now power and no telephone – how then for citizens to communicate their emergency calls to the rescue teams ?

  6. Millenium - City of NaestvedCommunication • How to define ”strategic contact points for citizens ”: • Challenge: communication only possible in shorter distances and in direct line (geography important) • Challenge: which contact points are welknown by the citizens already ? • Solution: The elderly homes in neighbourhoods – 10 contact points in all

  7. Communication structure Police FEMA - region Elderly center FALCK Elderly center Hospital Elderly Center Elderly center Municipal Fire brigade Technical Director Elderly Karrebæk Hyllinge School Elderly Center (rural area)

  8. Radio plan – elderly sector Municipal Fire Department Elderly Lead. Nurse Lead. Nurse Lead. Nurse Lead. Nurse Lead. Mobile team Mobile team Building Mobile team Mobile team Mobile team Mobile team Mobile team Mobile team Building

  9. Millenium - City of NaestvedCommunication • How to inform the citizens: • Challenge: how to make a different marketing in competition with information overload • Solution: • Letter from mayor to all households • Local newspapers – help your neighbour-campain • Personal contact to relatives to all elderly citizens in own homes receivning elderly services from the city • Local/regional radio station prepared for action

  10. some households 10 days without electricity SEAS/NESA – providers of electricity: their phone system crashed, their homepage crashed SEAS since then invested in cables for a more robust infrastructure (2.000 km) experience: we need a more detailed communication plan and citizens information plan before new years eve Storm – 3rd December 1999

  11. Actionplan – test of communication

  12. Communication plan – information to citizens • local newspaper – Blue pages to all households in Naestved • including “help Your neighbour Campaign”

  13. Millenium - City of NaestvedCommunication • Luckily nothing happened the 31st of December 1999! • But in September 2004 the ”impossible” scenario happened: • Naestved (and most of Zealand) were without power app. 7-8 hours caused • by break down of power supply in the ”delivery line” from • Sweden/Norway …….. • All shops closed down in one hour – and the mobile net crashed • Most staff from city hall went home to pick up children from Nursery schools (including staff in crucial positions) etc. • Emergency post at technical directors office was established • Considerations to put the millenium communication in action again

  14. To consider the technical architectures of communication between “flexible set-ups of different stakeholders” to be able to cover different scenarios not being foreseeable is important ! Thanks for your attention ! For further consideration

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