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GOING BEYOND MEDIA INDUSTRY Media Culture – the Future Dispositive of Society ’ s Development

GOING BEYOND MEDIA INDUSTRY Media Culture – the Future Dispositive of Society ’ s Development.

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GOING BEYOND MEDIA INDUSTRY Media Culture – the Future Dispositive of Society ’ s Development

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  1. GOING BEYOND MEDIA INDUSTRYMedia Culture – the Future Dispositive of Society’s Development Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  2. QUESTIONNING SCIENCE FOR CONDITIONS OF BETTER LIFE: SOCIAL SCIENCE CONTRIBUTION:CONSIDERING SOCIETY MEANS TO INTERRUPT THE EVERYDAY ROUTINES OF THINKING AND ACTINGMIRRORING WITH INTEREST OF AFFIRMATION OR REFLECTING WITH INTEREST OF CHANGE.SOCIAL SCIENCE AS OBSERVATION OF OBSERVATIONCOMMUNICATION – THE RESOURCE OF CHANGE Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  3. Why we think communication was a resource to make life becoming a better one?What was the notion of a better life in context of industrial development ( logics of sorrow)?What is the challenge of change for a concept of better life in context of media society?What has to be new in concepts and habits of communication in media context? Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  4. Understanding Media • System-Perspective – industry-logical perspective: fragmentizing competence in relation to technology Media - the resource of knowledge: power, influence, effects: The world is, how media design it • User-Perspective – emancipative logics in relation needs: Media - the frame of reference for knowledge and experience: The world is, how the user construct it • Society-Perspective – integrative & cultural interpretation: Media - the environment of social interaction – Mediality: The world is, how people interact in relation to it Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  5. Doing the Media Media-related Social Practicein Everyday Life: Flashes Media is not: a technical item / apparatus of transport or transmission. But is doing / using it • Using Media is increasingly becoming active • Multitude and omnipresence of new media • Mutual causality of social change and media development • Media the most-related frame of reference • Media appropriation: appropriation of reality • Integration of media technology in everyday execution of life • Madiatisation of of key factors of individual and social life • Mediatisation of key programs of social, cultural and political life Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  6. Understanding Society Society means: • not an object, but: a concept of social arrangement • the world of it‘s communication: what it‘s communication is like • the sum of it‘s stories and discourses: keeps the world together Media Society means: • nothing in/of society is media-free • the medial environment (mediality setting) • a socio-cultural program constituted in the modus of mediality Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  7. Do we understand Communication? • The Transmission of Meaning the Reality? • The Contract on Deception? • The Construction of Meaning (Sense of Reality)? • The Determination of Meaning and Sense Avoiding Uncertainty (anthropological) • The Supposition of Sociability of Anyone‘s Interpretation of Individual Existence Avoiding Isolation (socio-psychologica)l • The Unification of Difference in Search of Truth (cultural) • Strategy of Agreement on Similarity • Habit of Agreement on Difference and Diversity Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  8. WHAT IS MEDIA IN RELATION TO COMMUNICATION? COMMUNICATION IDEA THEORY INTERPRETATIONPRACTICE ANALYSIS MEDIA - INTERACTION REALITY What should media communication be like? What couldmedia communication be like? How to do media communication? How does media communication work? thomas.bauer@univie.ac.at

  9. Motifs of Competence? • Whatismediadoingwithpeople? Dislocationofcompetencetotechnology • Whatispeopledoingwithmedia? Supposingcompetenceasintrinsicdimensionof human acting • Whatispeopledoingforthemselves? Competence as an individual and a social (public) value Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

  10. In the Context of Media- and Knowledge Society - to understand the realitymeansto understand media Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

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