Standard 1: Objective 1 Travel and Tourism Marketing

1. Standard 1: Objective 1 Travel and Tourism Marketing Nature and History of Industry

2. Definitions: • Hospitality industry: Businesses associated with food/service management or lodging. • Includes: • Hotels, motels, inns • Bed-and Breakfasts • Casinos • Restaurants • Catering

3. Definitions: • Tourism industry: Businesses associated with travel or transportation.

4. Definitions: • Service: an intangible task that is performed for a customer in exchange for money • Perishability: the idea that a product can cease to exist or become unusable in a limited time period. (Ex: the loss of a sale from a hotel room or an airline seat can’t ever be recovered)

5. Definitions: • Intangibility: Things that cannot be touched. (Ex: Memories or experiences) • Changeability: Something that is subject to adjustment or change (Ex: perception can change based on experiences)

6. Service as a Product • Products can be goods or services. • GOODS: Physical products, such as a meal • SERVICES: Entertainment with your meal

7. History of Hospitality • Hospitality comes from the Latin word “hospes”, which means “guest, visitor, or one who provides lodging for a guest or visitor.” • Taverns: First in Rome and Greece. • Ordinary: First Taverns to have a fixed-price menu • Post Houses: Offered basic accommodations (mattress and food)

8. History of Hospitality • The Pineapple Symbol: Early explorers brought pineapples back from their travels. Upon their return, they would display a sign with a pineapple on it to let friends know they were back and welcoming guests. The pineapple sign is now the international symbol of hospitality.

9. History of Hospitality • 1700’s: The concept of a formal restaurant began in Europe in the 1700’s with French chefs settling throughout the area. • 1800’s: fine eating-and-drinking establishments were throughout the world. Places to sleep were just beginning. Cesar Ritz and Conrad Hilton were among those who started luxury accommodations.

10. History of Tourism • The word “travel” comes from the French word “travail”, which means “work”. Anciently, travelers were migrating in search of shelter and food. • Around 3000 BC: invention of the wheel. Also, animals helped by pulling things to transport travelers. • Around 2000 BC: Egyptians created boats. Water passages were used for travel and trade.

11. History of Tourism • 5th Century: Greek and Roman Empires saw more travel. Locals would serve as guides to political and wealthy travelers. Many people traveled for religious purposes, such as a pilgrimage to the Holy Land.

12. History of Tourism • Renaissance (14th, 15th, 16th Centuries): Ocean Exploration took place, funded by royal courts. • “Grand Tour”: a 2-to-5 year travel experience for the sons of the wealthy to study language, culture, and history to complete their education.

13. History of Tourism • 1800’s: Rail service was available to tourists to travel across countries and continents. • 1900’s: Cars were mass produced and highways were constructed, enabling more people to go more places.

14. History of Tourism • TODAY: Travel is available by air, giant oceanliners, auto, train, and more.

15. Technology and Tourism • Websites: Used by many businesses in the travel industry. Some businesses offer discounts to those who use the internet to book travel or make reservation, as it save the company time and money, because of less staff.

16. Technology and Tourism • Internet Access: airports, hotels, and restaurants are providing internet access to their customers. Some airlines are also providing internet access.

17. Technology and Tourism • Information Management: Businesses gather information about customers through reservations and other means. They can use this information to predict future sales, plan menus, plan promotions, and develop better guest communications.