PROVINCIA DI FERRARA

1. LAUNCHING CONFERENCE | BUDAPEST October, 06 PROVINCIA DI FERRARA Revitalisation of Traditional Industrial Areas in SEE - ReTInA The importance of a bottom-up multi stakeholder involvement approach:MAIN FEATURES AND GOOD EXAMPLES

2. INDEX • Foreword • Main features • Different approaches: significant examples

3. FOREWORD Europe 1990 >>> BROWNFIELD REVITALISATION COMPETITION AMONG CITIES/REGIONS require New ideas + strategy to: • promote new tangible/intangible forms of production • valorise local identities • enhance regional competitiveness

4. FOREWORD Why participation matters Large plans and complex projects: • NEED strong SYNERGIES • within local society • among local economic forces • between local and incoming economic agents • face strong OPPOSITION, local forms of RESISTANCE, administrative SLOW-DOWN issues

5. FOREWORD Three paralyzing syndromes NIMBY Not In My Back-Yard DAD Decide - Announce - Defend NIMO Not In My Office the patient can suffer from more than one at the same time

6. FOREWORD VEnice GAteway _ INNOVATION • HEAVY INDUSTRY MARGHERA: from industrial boom to environmental risk • REGENERATED MARGHERA: high-tech town within an ideal urban environment instead of the enclosed factories compound, with spaces for culture, entertainment, studios for music and cinema, cultural institutions, advanced training facilities, a science museum and congress centres • universities + research centres + production + investors/banks + administration (non profit consortium)‏

7. MAIN FEATURES Participation allows • to obtain information, otherwise hardly achievable • to involve all subjects that will contribute from the very beginning • to find out untold and creative solutions through a head to head among stakeholders • to develop widespread project skills

8. MAIN FEATURES why do we need others’ contribution? • lack of a clear and helpful legal framework • lack of financial resources • lack of information

9. MAIN FEATURES From the community point of view • participation opens up a range of positive roles for the community rather than confining it to negative responses and reactions • participation can help the community identify and begin putting in place the supports and resources to spur brownfield redevelopment • participation can identify the parameters of redevelopment and help create certainty and reduce risk for potential developers and end users • participation can identify the community benefits expected from redevelopment and begin putting in place the mechanisms (such as effective job training programs) to achieve them adapted from: labarbara and others, 2000

10. MAIN FEATURES Keypoints • A bottom-up multi stakeholder involvement approach asks for dedicated time to build trust and to accept incremental gains, that are definitely the unique result of city and citizenship building • thanks to participation, (inevitable) negotiations are part ofthe process and deliver a plan/project that can be straightforwardly implemented, as opposed to be postponed to the implementation phase, slowing down or preventing the plan/project from being carried on • invest in (limited) time & resources first, as opposed to waste (a huge amount of) time & resources later

11. DIFFERENT APPROACHES Nottingham _ SYNERGY • 1980s crisis • cooperative process > comprehensive strategy > avoid internal competition > increase competitive standing • Core Cities Group • Jubilee “green” Campus + expansion • coordination, cross-boundary, long term view

12. DIFFERENT APPROACHES Belfast _ EMPOWERMENT • communities involvement organized through consultation and proactive working groups at all stages of the project • “Gasworks Employment Matching Service” • from vandalism to community support • long term perspective + investment in the quality of infrastructure create long term economic benefits • economic regeneration + local opportunities • surpluses (reinvested in further projects)‏ • death of a 150 years old landmark and employer, strategically and critically located • city’s goal (business parks / mixed use) versus ... • ... community concerns and reactions: local jobs, neutrality, and vandalism

13. DIFFERENT APPROACHES Bilbao _ MANAGEMENT • Industrial closures + port relocation > economic and social crisis • Strategic planning process • Bilbao Metropoli 30 Basque Government; Regional Government of Bizkaia; Bilbao City Council; BBVA Banco Bilbao Vizcaya Argentaria; Diario El Correo; Chamber of Commerce of Bilbao; Association of Basque Municipalities; Iberdrola; Bilbao Plaza Financiera; BBK; Deusto University; Basque Country University; Petronor; Editorial Iparraguirre; Bilbao Port Authority; IBM; RENFE • Bilbao 2010: Strategic reflection • FROM shipyards, containers and furnaces TO high-quality business, art, residence and promenades • a NEW economic framework: culture, services, tourism, new industrial activities > competitiveness • Institutional cooperation, public-private cooperation, active management

14. DIFFERENT APPROACHES Synthesys There is no one right way to achieve community involvement tips … • plan ahead of time • define the roles • choose stakeholders • disclose accurate information • invest in communication • engage and build relationships • be aware of age, gender, ethnicity, as well as previous conflict issues • be aware of timing common mistakes ... AMBIGUITY • participation is not information • uncertainty on goals, questions, stakeholders, roles ... • great expectations > disillusion MISMANAGED MEETINGS • unclear objectives/roles • perception (reality) that output is not taken into account • meeting scattered across too long periods of time, with nothing in between

15. FINAL MESSAGE “We need to expand our thinking about the ways that communities can be involved in brownfield redevelopment and take the steps necessary to prepare for that involvement” [Donna Ducharme, Executive Director, Chicagoland REDI]

16. PROVINCIA DI FERRARA Sebastiano Parmegiani www.provincia.fe.it THANK YOU FOR YOUR ATTENTION