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On Demand Data Mining OD D M ™ from LaserSearch , Inc.

On Demand Data Mining OD D M ™ from LaserSearch , Inc. Use OD D M ™ On Your CRM Data. To Qualify Leads To Qualify Opportunities To Control Customer Churn For Targeted Sales and Marketing. Consider the Following Insurance Company Example.

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On Demand Data Mining OD D M ™ from LaserSearch , Inc.

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  1. On Demand Data Mining ODDM ™from LaserSearch, Inc.

  2. Use ODDM ™ On Your CRM Data • To Qualify Leads • To Qualify Opportunities • To Control Customer Churn • For Targeted Sales and Marketing

  3. Consider the Following Insurance Company Example Given Existing Customer Information: • Socio-Demographic Data • Product Usage Data “Which Customers Would Be Interested In Buying a Caravan Insurance Policy?”

  4. Existing Customer Data Socio-Demographic Data - Derived From Zip Code Areas • Average Size Household • Average Age • Percent Roman Catholic Plus 41 Additional Items Customer Product Usage Data • Number of car policies • Number of fire policies • Number of life insurances Plus 40 Additional Items Total of 86 Variables

  5. Spreadsheet View of the Data

  6. The Big Question • Can You Identify A Potential Caravan Policy Customer? • Using ODDM ™ One Click Is All It Takes!

  7. One Click Training & Testing! Training Derive a Set of Customer Behavior Rules From Existing Caravan Policy Customers Testing Use The Rules to “Qualify” Potential Customers

  8. An Example Rule: If A Customer Has A Fire Insurance Policy And Two or More Car Insurance Policies And Lives in a Neighborhood with a High Percentage of Rental Houses ThenThey Are Likely to Buy a Caravan Policy

  9. One Click Training! Using your SalesForce.Com Platform Click Button to Start Training

  10. The Training Process– Finding a Set of Rules Extract Customer Data (Using Secure Data Channel) ODDM Tool Rules Created SalesForce.com Database Server Rules Stored With Your Company Data Application Server Entire process is in RAM Email sent when processing completes

  11. One Click Qualifying!Using your SalesForce.Com Platform Click Button to Update Target Class Prediction 0.0 – Not a Potential Caravan Customer 1.0 – Potential Caravan Customer Target Probability – Low / Medium / High

  12. The Testing Process – Qualifying a Potential Customer ODDM Testing Tool Customer Data Rules SalesForce.com Application Server Updates the customer record

  13. Customer Record(s) Updated

  14. One Click Is All It Takes! ODDM ™ On Demand Data Mining FROM LaserSearch, Inc.

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