Portable Hand Controls for Acceleration and Breaking in Automatic Transmission Vehicles

1. IshVar Controls INC. Portable Hand Controls for Acceleration and Breaking in Automatic Transmission Vehicles Business Plan 2 December 2010 DayoAdebayo Ali Khanzadi Alexander Thompson G10

2. Agenda • Business Objectives • Engineering & Prototype • Product Description • Business Model Overview • Market Analysis • Breakeven analysis • Three-year summary

3. Objectives: User • Paraplegic • Can use Both Hands • Have Full Wrist Range of Motion • Licensed & Want to Drive a Car • Average Paraplegic American Driver • Willing to use Vehicle Hand Controls • Dr. Visit • Training • Installation/Maintenance

4. Objectives: Problem • Can No Longer Drive a Vehicle Normally • Dependent on • Relatives • Paid Drivers • Public Transportation • Prevents Commuting to • Job • Other Personal/Recreational Destinations

5. Objectives: Solution • Allow Disabled Drivers to Drive Again • Relatively Affordable • High Quality/Functionality • Fit into Current Automatic Transmission Vehicle • Fit into their Lifestyle

6. Prototype Push to brake Twist to apply the gas pedal Connected by a cable Attaches to steering column Attaches to the gas pedal Attaches to the brake pedal

7. Product Description • TheIshvar Controller • Twist Push Mechanical Vehicle Hand Controls • Push Down for Brake • Twist Grip for Gas • Adjustable Pedal Connections • Adjustable Lever Arm • No special tool needed for instalation • Mounts on Steering Column Under Dash

8. Ergonomics • Brake pedal • Average force required on brake pedal: 40-50 lbs • Average displacement of the brake pedal: 1-2 in • Our model: 20-25lbs • Gas pedal • Average force required on gas pedal: 12 lbs • Average displacement of the brake pedal:3-2 in • Our model:20 lbs

9. Components • Components: • Main handle • Connects to the steering column, main support • All other components connect to this part • Gas handle • Twist to accelerate • Best control on rough roads • Force conveyed by wire

10. Hand force Components • Brake rod • Adjustable length • Conveying hand force to break pedal • Rigid  No lag when breaking • Gas pedal mechanism • Increasing the displacement • Adjustable length Brake pedal is applied

11. Business Model Overview • TheIshvar Controller • Sell to Handicapped Drivers • Through Specialty Handicapped Vehicle Dealers • Countrywide • Locally: Mobility Works Michigan • Advertise/Sell Online • Outsource Machining • Final Assembly Locally In-house http://www.mobilityworks.com/Detroit.php

12. Market Analysis • Statistics • According to Spinal Cord Injury Organization, it was estimated there are: • 250,000 Americans live with Spinal cord injuries • 11,000 new cases every year. • 52% of 250,000 (130,000) are paraplegic. Which could also mean that 5720 new cases of paraplegic each year.

13. Market: Survey Results

14. Market: Survey Results by Attribute

15. Market: Manufacturing Costs • Specification of Our Product: • Weight: 18lbs • Breaking Force: 28.5lbs • Price: 650 USD

16. Market: Breaking Even

17. Conclusion • TheIshvar Controller allows Paraplegics to drive • Is Capable of Transmitting Driver Hand Forces to Pedals • Business will make profit after Year 3 • Projected profit after Year 3 is $320,000 with initial investment of $600,000

18. Thanks for Listening Questions?