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STRATEGY FOCUS AND BUSINESS PLAN 2007-2010

STRATEGY FOCUS AND BUSINESS PLAN 2007-2010. Team members. Kanyi Mkonza Lumko Mtimde Mazibuko Jara Mbuyiseni Jafta Jayshree Pather. Introduction. The Agency presents this Strategic Plan 2007-10. VISION.

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STRATEGY FOCUS AND BUSINESS PLAN 2007-2010

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  1. STRATEGY FOCUS AND BUSINESS PLAN 2007-2010

  2. Team members • Kanyi Mkonza • Lumko Mtimde • Mazibuko Jara • Mbuyiseni Jafta • Jayshree Pather Presentation to Parliament

  3. Introduction • The Agency presents this Strategic Plan 2007-10 Presentation to Parliament

  4. VISION “EACH AND EVERY SOUTH AFRICAN CITIZEN SHOULD HAVE ACCESS TO A CHOICE OF A DIVERSE RANGE OF MEDIA” Presentation to Parliament

  5. MISSION “ A DEVELOPMENT AGENCY THAT WILL ASSIST IN BUILDING AN ENVIRONMENT WHERE A DIVERSE, VIBRANT AND CREATIVE MEDIA FLOURISHES AND REFLECTS THE NEEDS OF ALL SOUTH AFRICANS.” Presentation to Parliament

  6. MANDATE • CREATE AN ENABLING ENVIRONMENT FOR MEDIA DEVELOPMENT AND DIVERSITY WHICH REFLECTS THE NEEDS AND ASPIRATIONS OF ALL SOUTH AFRICANS • REDRESS EXCLUSION AND MARGINALISATION OF DISADVANTAGED COMMUNITIES AND PERSONS FROM ACCESS TO THE MEDIA AND THE MEDIA INDUSTRY • PROMOTE MEDIA DEVELOPMENT AND DIVERSITY BY PROVIDING SUPPORT PRIMARILY TO COMMUNITY AND SMALLCOMMERCIAL MEDIA PROJECTS Presentation to Parliament

  7. Objective of the Agency in terms of the Act • Encourage ownership and control of, and access to, media by HDC as well as by historically diminished indigenous language and cultural groups, • Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst HDGs, • Encourage the channelling of resources to the community media and small commercial media sectors, • Raise public awareness with regard to media development and diversity issues, • Support initiatives which promote literacy and a culture of reading, • Encourage research regarding media development and diversity, and • Liaise with other statutory bodies, such as ICASA and USAASA. Presentation to Parliament

  8. APPROACH • The provision of grants and subsidies – both to individual media projects and to create an enabling environment for media development and diversity • Leveraging resources and support through technical assistance • Conducting and funding research • Facilitating capacity building • Advocating for media diversity Presentation to Parliament

  9. VALUES Presentation to Parliament

  10. LEGISLATIVE ENVIRONMENT • MDDA Act • ECA • PAJA • PFMA • ICASA Act • BBBEE Act • LABOUR RELATIONS Act • SKILLS DEVELOPMENT Act • PAIA • Interceptions of Communications and Provision of Communication-related Information Act • Electronic Communications Security (Pty) Ltd Act • PPPFA Presentation to Parliament

  11. CURRENT PERIOD REVIEW AND HIGHLIGHTS Presentation to Parliament

  12. Setting up of the organization in 2003 and systems as well as moving into new premises in 2006The development of a set of regulations to govern the MDDAThe development and institution of effective organizational policiesPopulating the organisation with staff to run the affairs of the organisation Finalising funding agreements with government and the fundersMaking the first funding decisions in January 2004 Presentation to Parliament

  13. The spending of approximately R20m in grants by March 2006 for just under 100 media projects • The spending of approximately R45m by March 2007 for 135 media projects • More than 38 of these did not exist prior to the establishment of the MDDA support • The provision of bursaries to 41 different radio and print managers • The provision of awareness of resource needs and availability for the sector through resource mobilization workshops • The evaluation of MDDA organizationally after 3 years of operation • The consistent receipt of unqualified audits not even with matters of emphasis Presentation to Parliament

  14. Putting MDDA on the public agenda – SAFM Radio interviews, Annual Report launch, SABC TV news coverage, City Press, Bizcommunity, Leadership Magazine, CEO magazine, etc. • Maintaining good relations with stakeholders – Funders, Parliament, the Presidency, DoC, GCIS • Working as a team internally • Staff development opportunities, e.g. project management, records management, financial management, risk management • The growth of demand for MDDA support • Reaching our disbursement target Presentation to Parliament

  15. CHALLENGES Presentation to Parliament

  16. EXTERNAL CHALLENGES • Limited funding and the duration of current funding agreements • The regulatory framework of the MDDA • The market environment for print media development is not enabling • The high turnover of staff in the sector • Limited broadcast frequency spectrum • Limited exposure of small commercial and community media to marketing and advertising revenues Presentation to Parliament

  17. INTERNAL CHALLENGES • The level of organisational skills and capacity both in terms of numbers, knowledge and skills • The existence of limiting and in some instances outdated policies of the organisation • General dissatisfaction by staff regarding salaries and benefits offered by the organisation. Presentation to Parliament

  18. STRATEGIC FOCUS FOR 2007-2010 Presentation to Parliament

  19. RATIONALE • Historically disadvantaged communities are deprived of access to information that can assist them to participate actively in the democratic processes of our country. • Current media (in particular print and TV) lacks diversity and recognition of indigenous languages and culture. • Approximately 80% of the SA population is African, yet the number of indigenous language media products are counted and instead most media is produced in English • Advertising tends to be biased toward media houses with adequate financial resources. Presentation to Parliament

  20. In many communities, especially rural communities, frequency allocation and distribution is inadequate • Small commercial media projects have limited access to printing in terms of lack of resources (costs and facilities) • Access to advertising for small commercial media remains a stumbling block to their growth and viability. Similarly their inability to acquire the audit bureau of circulation (abc) certificate disadvantages them in the marketplace • The sector lacks appropriate and relevant skills in respect of marketing; financial management and production management Presentation to Parliament

  21. There is a dearth of knowledge and information that can adequately identify critical issues in the small commercial and community media sectors in south Africa for innovation • The small commercial and community media sector is further disadvantaged by the lack of appropriate skills in the management, development and sustenance of their efforts. • There is also the lack of research and information specific to the sectors that inform program development and strategic focus (e.g. Not much information on the number of indigenous language newspapers in SA, number of readers of such newspapers, etc.) Presentation to Parliament

  22. OVERALL OBJECTIVE “TO ENSURE THAT ALL CITIZENS CAN ACCESS INFORMATION IN A LANGUAGE OF THEIR CHOICE AND TO TRANSFORM MEDIA OWNERSHIP AND CONTROL PATTERNS IN SOUTH AFRICA” Presentation to Parliament

  23. PURPOSE “TO STRENGTHEN THE SECTOR THOUGH THE PROVISION OF RESOURCES, KNOWLEDGE AND SKILLS IN PURSUIT OF PROMOTING MEDIA DEVELOPMENT AND DIVERSITY” Presentation to Parliament

  24. RESULT AREAS IN RELATION TO THE PURPOSE STATEMENT • Advocacy for the sector • Grant and seed funding support for community and small commercial media in the nodal areas and the sector • Communications and public awareness with regard to the sector and the MDDA in general • Capacity building interventions for beneficiary organisations and communities including mentorship and monitoring & evaluation • Fundraising and resource mobilisation • Research and knowledge management • Stakeholder management Presentation to Parliament

  25. RESULT AREAS STRATEGIC OBJECTIVES AND OUTPUTS Presentation to Parliament

  26. ADVOCACY • At least 1submission made to Parliament, ICASA, Government, • Regulatory proposals accepted and effected by ICASA • Desired changes/amendments in the MDDA Act • A more conducive operating environment for media development and diversity • Draw on international experiences and share S.A. Presentation to Parliament

  27. FUNDRAISING AND RESOURCE MOBILISATION • Fund development strategy and plan developed and approved by the Board • Increased funding levels for MDDA programs Presentation to Parliament

  28. COMMUNICATION AND PUBLIC AWARENESS • A perception survey in place • MDDA branding strategy ad plan in place • Profile the Agency and increase public awareness • Recognition by stakeholders of the role of MDDA in media diversity and development Presentation to Parliament

  29. Stakeholder management plan in place Joint initiatives in media development and diversity undertaken with stakeholder Increased exchange of knowledge, skills and experiences in the sector Increased revenues for the sector STAKEHOLDER MANAGEMENT Presentation to Parliament

  30. GRANT AND SEED FUNDING • At least 1 community radio per district municipality funded • At least 1 community newspaper per district municipality funded • At least 1 community television per province funded • At least 1 hub per province (print & radio) funded • Number & range of student media funded • Number & range of atypical media funded • Number & range of new media funded • 13 CRs in the nodal areas funded • Number & range of content development initiatives • Number and spread of small commercial newspapers, magazines Presentation to Parliament

  31. There is growth in the number and range of community owned and small commercial media Beneficiary organisations and community media are self sustainable, better managed and comply with their contractual obligations Beneficiary organisations and small commercial print media are self sustainable and better managed Increased number of people with relevant skills in the sector A % reduction in the labour turnover in the sector CAPACITY BUILDING INTERVENTIONS FOR BENEFICIARY ORGANISATIONS AND COMMUNITIES Presentation to Parliament

  32. A research and knowledge management plan in place New and innovative initiatives in the sector emerge Extended knowledge of issues in the sector Positive and sector enabling legislation in place Increased number and range of knowledgeable people in the sector RESEARCH AND KNOWLEDGE MANAGEMENT Presentation to Parliament

  33. CRITICAL ASSUMPTIONS Presentation to Parliament

  34. Sufficient legislative, regulatory and govt policy positions exist to support efforts of the sector • The MDDA Act provides for the development and support of the sector. • There is a need for expanded funding beyond current funding agreements • There are funders and donors who are willing and able to fund the work of the MDDA Presentation to Parliament

  35. The MDDA regulations prescribe categories to be funded by the MDDA • The board has approved the MDDA annual grant budget • The MDDA has received requests in excess of R150m in the financialyear preceding and up to 2006 Presentation to Parliament

  36. There is a need for re-branding and profiling the MDDA • The budget provide for re-branding and profiling the MDDA • Stakeholders are willing and able to co-operate and work with the MDDA for the advancement of the sector • There is an MDDA budget approved for stakeholder management Presentation to Parliament

  37. Beneficiary organisations are wiling and able to participate in MDDA sponsored interventions • MDDA has a board approved budget to undertake capacity building interventions in the sector • There is a sufficient base of trainers and mentors in the sector Presentation to Parliament

  38. There is a need and hunger for knowledge sharing and dissemination in the sector • There is an approved budget for project implementation Presentation to Parliament

  39. RISKS Presentation to Parliament

  40. Legislation and the regulations governing the MDDA may prove to be inflexible and stifle program implementation. • The agency may not have sufficient and skilled human resources and progressive polices and systems that are sufficiently motivating to encourage effective performance. • The misuse of allocated funding and the collapse of confidence in the MDDA by stakeholders • Closing down of funded projects. • Add top 10 risks Presentation to Parliament

  41. RISK CONTAINMENT MEASURES Presentation to Parliament

  42. Apply diligent project assessment and continuous monitoring and auditing of the projects and take appropriate disciplinary and corrective actions were necessary through amongst other things, insistence to contractual agreements, • Ensure that funded projects submit annual audited financial statements, • Management with the assistance of the board will maintain strict controls of the legislative framework through regular internal and external audits as well as board self assessments. • The board and senior management will conduct regular meetings and sessions to brief the minister and the portfolio committee to ensure continued support for the program. Presentation to Parliament

  43. Board approve a revised organogram based on human requirements for running a smooth organisation and in preparation for managing growth. • Undertake regular organisational climate surveys and to commit to a regular staff development program and the review of polices and systems to facilitates and improve performance in the organisation. Presentation to Parliament

  44. REQUIRED ORGANISATIONAL CAPACITY FOR THE PERIOD AHEAD Presentation to Parliament

  45. MDDA SUMMARY BUDGET Presentation to Parliament

  46. MDDA SUMMARY BUDGET • Notes: • Financial Year 2007/8 Presentation to Parliament

  47. MDDA SUMMARY BUDGET • Notes: • Financial Year 2008/9 • Budget based on the human resources requirements as in the proposed organogram. • Please note that this budget is based on broadcast service licensee contributions of 0.2%. Therefore it’s a conservative scenario. In our positive scenario, we suspect that the contributions should be around 0.5% but we did not factor that in our budget. Presentation to Parliament

  48. MDDA SUMMARY BUDGET • Notes: • Financial Year 2009/10 • Budget based on the human resources requirements as in the proposed organogram. • Please note that this budget is based on broadcast service licensee contributions of 0.2%. Therefore it’s a conservative scenario. In our positive scenario, we suspect that the contributions should be around 0.5% but we did not factor that in our budget. Presentation to Parliament

  49. MDDA SUMMARY BUDGET • Notes: • This budget is in compliance with the regulatory limit of 25% for administration. Presentation to Parliament

  50. CONCLUSION Thank you 30 March 2007 Presentation to Parliament

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