MAKING IT HAPPEN! Achieving the IHTA’s goals

1. MAKING IT HAPPEN!Achieving the IHTA’s goals Presentation to: Senior Managers of IHTA Member companies Annual General Meeting, 24 May 2007 Alan G. Ruth

2. I’M BEGINNING WITH GOALSAlice inquired, "Would you tell me please which way I ought to go from here?“ "That depends a good deal on where you want to get to," said the cat. How can we decide what we are going to do, if we don’t know where we are going?

3. IHTA GOALS (suggestions) To represent the interests of the natural and complementary healthcare products industry by ensuring that the views and interests of the industry are recognized by those institutions, at home and within Europe, that are involved in healthcare matters relating to our sector. To build and nurture close relationships with other relevant partners/institutions in and outside Ireland e.g. DoHC, FSAI, IMB, IAHS, IPU, the European Commission, the European Parliament, HFMA, EHPM, IADSA, ECHAMP, IADSA, ECH, ESCOP, etc. To be regularly consulted in draft decisions made by, for example, the DoHC, the FSAI, and the IMB, which relate to matters affecting our sector and sub-sectors. To ensure the continued supply of the full range of natural and complementary healthcare products, so as to secure freedom of consumer choice and the continuous growth and prosperity of IHTA member companies and the sector as a whole.

4. IHTA GOALS(suggestions) To fully support consumers’ basic human rights to make their own educated decisions and exercise freedom of choice in relation to safe, efficacious, and high quality healthcare products, in order to maintain or improve their health and wellbeing. To raise the profile and image of the IHTA and our sector, ‘in the eyes’ of all important industry stakeholders e.g. DoHC, FSAI, IMB, government, the general public, the media, the medical profession, the pharmacy profession, and relevant healthcare practitioners To encourage and facilitate sharing of the information, knowledge, expertise and ideas of member companies, for the development and growth of the industry as a whole. To provide our members with information, advice and other ‘value added’ services e.g. ‘News Flashes’ and ‘Breaking News.’ To promote industry self regulation in terms of product, promotional and distribution standards. To work together, as an association of member companies, towards a healthier Ireland.

5. MY GUIDING PRINCIPLES “Knowledge is Power” “Begin with the end in mind” Plan ANDImplement Focus on ‘value adding’ activities Keep close to all stakeholders Teamwork Communicate, communicate, communicate …….

6. SITUATIONAL ANALYSIS Review objectives, strategies & action plans Implementation of action plans to date?Successes? Difficulties to be overcome? Lessons learned?Is ‘tweaking’ of current strategies & action plans required?Are new or additional strategies & action plans required?Are resources being optimally deployed?Is there clarity on overall goals and individual objectives?

7. The PLANT symbolizes: NATURE (natural health products) LIFE (life enhancing products) GROWTH (in influence & membership) FREEDOM (of choice for consumers)

8. PLANT Watch it grow!

9. PLANTO achieve goals

10. STRATEGIC FOCUS Strategy is about making choices about the best deployment of limited resources Focus intensely on doing the right things.

11. Information How? TacticsAction Information gathering Strategy Tactical Plans Implementation Teamwork Implementation: “Plans are only good intentions unless they immediately degenerate into hard work.”

12. ELEMENTS OF THE PLAN Executive Summary Vision Mission Statement Situation Analysis SWOT Analysis Goals, Objectives and Issues Critical Success Factors Strategies Action Programmes Budgets and Controls

13. CRITICAL SUCCESS FACTORS: Essential areas of activity that must be performed well if you are to achieve the mission, goals and objectives of the organisation They should receive constant and careful attention from management

14. STRATEGY = the How? Strategy - large scale plan for how generals intend to fight and win a war The broad direction the IHTA will take to achieve its objectives Strategic focus is crucial

15. CSFs - ACTIVITIES WITH EXTERNAL STAKEHOLDERS Lobby public representatives in Ireland & Europe Target potential new members to build membership numbers Act as spokesperson in communications with regulatory bodies & other relevant agencies Act as spokesperson in communications with the media Liaise, cooperate and share information with organizations sharing similar interests Cooperate with the IAHS, IPU, & practitioner associations Counter adverse publicity about our sector and its products Disseminate carefully selected positive news about our industry

16. CSFs - ACTIVITIES WITH INTERNAL STAKEHOLDERS Report regularly to Executive Committee on plans, activities, and results. Gain Executive Committee approval for position papers & proposed action plans Work closely with Working Parties on important issues, briefing documents, working papers, action plans etc Nurture relationships with Member companies – provide information & advice, learn their needs, priorities and opinions. Liaise closely with Phil on key issues and agree actions Keep member companies up to date with relevant industry, product, and research news

17. ACTIVITIES TO DATE 2 Executive Council Meetings Relationship building with Phil Costigan Meeting(s) & relationship building with Eamonn Corcoran (DoHC) Meeting and relationship building with IAHS (invited to help with training) ‘News Flashes’ and ‘Breaking News’ IHTA image improvement: New Secretariat address, Dublin phone number, separate fax number 5 days/week Secretariat New IHTA stationery Association tagline (Working together towards a healthier Ireland) New e-mail footer Executive Committee agreement to attempt to persuade the IAHS to mount a consumer ‘save our supplements’ campaign

18. THANK YOU FOR LISTENING!