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Naaptol: Transforming Shopping in India with E-Commerce Innovation

Discover how Naaptol is revolutionizing the way consumers buy and merchants sell in India. Explore the key factors driving its success and milestones achieved since its inception. Learn about Naaptol's automated technology, milestones, achievements, and future plans to raise funds for rapid expansion.

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Naaptol: Transforming Shopping in India with E-Commerce Innovation

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  1. Future of shopping in India Changing the way consumers buy And merchants sell

  2. Why naaptol ? The opportunity E-Commerce in India is less than 300M$ as against 300B$ in the US. 70% of products bought offline are researched online • Key Factors: • Very few focused players • No product research site with comprehensive information • No model providing a step by step roadmap to retailers to sell online • Offline Leads • Third party Selling • Own site selling • Experienced team @ naaptol has seen E-Commerce very closely • Hari Trivedi, President: Was earlier shopping head @ Indiatimes • Manu Agarwal, CEO & Founder: Provided IT to low touch commerce

  3. What is naaptol ? • naaptol is a low touch E-Commerce company • Consumers use naaptol to find right product, compare and buy online or offline – in less time and for the best price! • Merchants use naaptol to increase sales on their offline stores, online stores and by directly selling on naaptol.com • Brands use naaptol to create awareness among consumers wanting to research and buy products in their category. • Completely automated technology for order processing with deep logistics integration • Employs 140 people in its 10K Sq Ft facilities

  4. naaptol milestones • April 2008: Web 2.0 Naaptol.com launched with 30K products • July 2009: Affiliate stores for leading E-Commerce sites launched • October 2008: Rs 5 Cr Brand Campaign Launched • November 2008: Websites for Merchants enabled on Naaptol • January 2009: Social Shopping Launched • March – August 2009: Alliance with all leading print Media groups • June 2009: Call center made operational to enable sales over phone On-Going Achievements • Over 500 stores selling 100000 products on Naaptol.com • More than 25K unique visitors on naaptol everyday (Ranks 316 in India) • Sales worth Rs 15 lac by naaptol everyday (5Cr a month)

  5. Who owns naaptol ? • Working promoters, employees and friends • Leading Media companies • Any you? naaptol is looking to raise funds to expand its operations rapidly Revenue Plan • Expected to do sales of Rs 1cr per day in 6 months with 20% gross margins

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