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Social Media Marketing

Social Media Marketing. Four Stages of Social Media. Courtesy of http://barnraisersllc.com. 10. The rule of. Social Media Engagement Model. Highly Targeted. CONNECT. CONVERSE. Highly Engaged. Unengaged. SHARING. BROADCAST. Un Targeted. How it all connects. Social Media Marketing.

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Social Media Marketing

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  1. Social Media Marketing

  2. Four Stages of Social Media Courtesy of http://barnraisersllc.com

  3. 10 The ruleof

  4. Social Media Engagement Model Highly Targeted CONNECT CONVERSE Highly Engaged Unengaged SHARING BROADCAST Un Targeted

  5. How it all connects

  6. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result

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  10. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking

  11. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets

  12. Use your Twitter background

  13. Twitter -> Web -> Print

  14. Mine’s bigger than yours!! Last updated on 5 October 2012

  15. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

  16. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment

  17. Get a decent Facebook page

  18. Competitions

  19. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)

  20. So what’s new ? VineVideos

  21. BitStrips

  22. Snapchat

  23. http://www.conscious.co.uk/presentations

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