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GROWING YOUR CHAPTER’S MEMBERSHIP

GROWING YOUR CHAPTER’S MEMBERSHIP. Dennis Perz Williamson County Chapter Member Chapter Liaison Committee July 21, 2012. OBJECTIVES. Provide chapter membership ideas Show “tool” examples. Stranger. Belonging. Owning. MEMBERSHIP MODEL. MEMBERSHIP MODEL. Stranger. Belonging. Owning.

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GROWING YOUR CHAPTER’S MEMBERSHIP

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  1. GROWING YOUR CHAPTER’S MEMBERSHIP Dennis Perz Williamson County Chapter Member Chapter Liaison Committee July 21, 2012

  2. OBJECTIVES • Provide chapter membership ideas • Show “tool” examples

  3. Stranger Belonging Owning MEMBERSHIP MODEL

  4. MEMBERSHIP MODEL Stranger Belonging Owning Get Them to Come Get Them to Take Responsibility Get them to Keep Coming

  5. GETTING THEM TO COME • Why do they come?  Personal Education • New to gardening • Drought, water restrictions, dead plants • Just moved here from Chicago • Why do they come?  Advocacy • HOA rules • Invasives, local ordinances • Development versus habitat conservation • Educating our children

  6. “GETTING THEM TO COME” MEANS GETTING THE WORD OUT • Make yourself known • Newspaper stories, letters, columns • Related activities: • Master Gardeners, Master Naturalists • Social media • Don’t be bashful! • Announce your activities • Media, Websites, Newsletter • Tool example

  7. EVENT COMMUNICATIONS

  8. “GETTING THEM TO KEEP COMING” MEANS MAKING THEM FEEL THEY BELONG • Be Welcoming • Greeters • Name badges • Provide information packet • Collect contact info and follow up • Introduce newcomers at first meeting • Don’t be bashful!

  9. “GETTING THEM TO KEEP COMING” MEANS MAKING THEM FEEL THEY BELONG • Make your meetings fun • Keep your business meeting short • Financial results • Coming events • Call for volunteers – a big deal! • Have a raffle (free plants) • Plant exchange • Seed Exchange

  10. Seed Exchange

  11. “GETTING THEM TO KEEP COMING” MEANS MAKING THEM FEEL THEY BELONG • Learn their needs and interests • Encourage event participation • Annual brainstorming • Programs • Field trips • Training classes • Other • Brainstorming tool

  12. Brainstorming • Purpose: • Collect a complete set of ideas from a group addressing a specific problem. One idea spontaneously suggests another. • Ground rules: • One idea at a time • Ideas compiled on charts; charts go up on the wall • No limit on number of ideas • Hold discussion until later • No side conversations • Discuss/clarify/prioritize after ideas gathered • Not all ideas will be acted on

  13. “GETTING THEM TO OWNING” MEANS TAKING ON RESPONSIBILITY • Someone has to be in charge • Someone has to do the work • Leader turnover is important • Diversity drives sustainability • Avoids burnout • Bigger size  bigger challenge

  14. A MODEL OF YOU AND ME Potential comfort zone “Low risk” learning plus experience Current comfort zone

  15. FINDING AND RECRUITING OWNERS • Match skills to the job(or vice versa) • Get to know your people • Work backgrounds and experience • Personal interests • Hold a social event • Have written job duties (another tool?)

  16. FINDING AND RECRUITING OWNERS – IDENTIFY/OVERCOME BARRIERS • Learn why people won’t take a job • Job too big? Build Teams • Mountains  little hills (tool example) • Set priorities  which hill first? • Where to start? Hold transition meetings • Need help? Recognize mentoring/learning needs • Not a leader? • Etc.

  17. CHAPTER EVENT COMMUNICATIONS - TEMPLATE

  18. SOME FINAL THOUGHTS • Know your people • Reasons for joining NPSOT • Member needs and interests • Personal knowledge, experience, limitations • Be welcoming; be friendly! • Promote participation • Start with smaller commitments • Understand the barriers • Develop strategies to overcome the barriers • Adapt the “tools” to fit your needs • Suggest “tools” still needed

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